Job Description
n
Lead Brand Strategy, Above-the-line, PR & Comms, including Content and Social, Community, and Product Marketing
n
Own Amber's brand marketing plan across all programs, campaigns, and channels
n
Manage an established team of five, balancing hands-on work with delegation and empowerment
n
Sit on the Growth Leadership Team and partner with Growth Marketing, Sales, and Product Growth
n
Align Sales, Product and PR in explaining Amber's story
n
Work with Design on brand identity and guidelines
n
Work with Product and Operations to ensure the brand promise matches the user experience
n
Set goals and metrics demonstrating brand marketing effectiveness
n
Lead large-scale campaigns from ideation through creative, content and distribution
n
Report directly to the CMO and contribute to the marketing leadership group
n
n
Requirements
n
n
8+ years in marketing, brand or creative leadership, ideally with real budget and growth target ownership
n
Bridge big-brand thinking with startup/scaleup pace
n
Comfortable operating at the strategic level and getting hands-on with execution
n
Experience running large-scale campaigns end to end, from idea through creative and content to distribution
n
A point of view on what Amber's brand should be doing next and confidence to argue for it
n
Ability to communicate with executives, designers and journalists
n
Ability to read the team,



brand and priorities quickly and contribute in the first few days and weeks
n
Passion to learn about energy helpful but not required
n
Candidates must already be based in Australia, preferably Melbourne, with full working rights
n
Current working visa required for sponsored candidates already in Australia
n
n
Core Competencies
n
Demonstrates expertise in leading brand strategy and managing large-scale marketing campaigns while effectively collaborating with cross-functional teams. Proven ability to balance strategic oversight with hands-on execution and team empowerment.
n
Highest-signal resume keywords
n
n
Brand Strategy Leadership
n
Large-Scale Campaign Management
n
Cross-Functional Collaboration
n
Team Management and Empowerment
n
Strategic Communication
n
n
Hard Skills
n
n
Brand Marketing
n
Campaign Development
n
Content Marketing
n
Public Relations
n
Community Marketing
n
Product Marketing
n
Metrics and Goal Setting
n
Creative Development
n
Execution of Marketing Plans
n
Budget Management
n
n
Soft Skills
n
n
Strategic Thinking
n
Hands-On Execution
n
Communication with Executives
n
Team Reading and Adaptability
n
Passion for Learning
n
n
Industry Keywords
n
n
Growth Marketing
n
Brand Identity
n
User Experience
n
Marketing Leadership
n
Startup/Scaleup Workplace
n
Australian Working Rights
n
Melbourne Location
n

📌 Head Of Marketing - Brand, Parental/Maternity Leave Cover (Victoria)
🏢 Jobtailor
📍 Victoria