Job Description
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This is a unique role that combines
social media analytics with hands-on content creation
- perfect for someone who loves getting into the data just as much as they love getting behind the camera.
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You'll work closely with our global Social, Ecommerce, Product and Digital Marketing teams to help shape how Lovisa shows up across
TikTok, Instagram, Facebook and Pinterest
.
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You'll track what's performing, identify emerging trends and opportunities, turn insights into recommendations, and create platform-native content that connects with our global audience.
What You'll Be Doing n
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Analyse social media performance across TikTok, Instagram, Facebook and Pinterest, identifying trends, opportunities and areas for optimisation.
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Use Dash Hudson and CreatorIQ to support performance tracking, reporting, scheduling and creator management.
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Track key metrics including engagement, follower growth, reach, organic social sessions, conversion, revenue and ROI.
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Ideate, film and edit engaging short-form content including TikToks, Reels and Stories.
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Stay across emerging trends, sounds, platform updates and algorithm changes.
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Support the development and execution of social content calendars across multiple platforms.
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Partner with the Head of Social Media and wider team to ensure content aligns with both brand and commercial objectives.
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Support paid social activity by developing and adapting content in line with the broader strategy.
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Track influencer collaborations, creator partnerships, global product seeding and other social initiatives.
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Write engaging, platform-appropriate social copy using relevant hashtags and SEO-led language to maximise reach.
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Use performance insights to continuously test,



learn and improve Lovisa's global social presence.
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What We're Looking For n
You're equal parts
creative and analytical
. You understand what makes people stop scrolling, but you also want to know what the numbers are telling you once the content goes live.
You'll Ideally Bring n
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2–3 years' experience across social media, content creation, digital marketing or social analytics, ideally within fashion, beauty or retail.
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Strong analytical skills with the ability to translate data into meaningful recommendations.
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Confident short-form video creation skills, including ideation, filming and editing using tools such as CapCut, Adobe Premiere or similar.
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An understanding of paid social platforms such as Meta Ads Manager and TikTok Ads Manager would be highly regarded.
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The ability to take a brief from concept through to execution while maintaining a consistent brand look and feel.
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Strong communication skills and confidence presenting performance insights to stakeholders.
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Most importantly, a genuine passion for fashion, jewellery, social media, pop culture and emerging consumer trends.
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Why Lovisa? n
Lovisa is a global fashion jewellery brand with a rapid-paced, energetic and trend-led culture. With stores and customers around the world, our social channels give you the opportunity to create and influence content with
global reach
.
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If you love combining
creativity, culture and commercial insights
, and want to help shape the social presence of a growing global brand, we'd love to hear from you.
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We believe in supporting diverse cultures and harnessing the unique knowledge and experience of our team. We celebrate our global presence by supporting our culturally diverse team around the world.
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#J-*****-Ljbffr

📌 Social Media Analyst & Creator (Melbourne)
🏢 Lovisa
📍 Melbourne