Job Description
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Description
A. About the Agency
n We're the world's largest independent global B2B marketing agency, where curious minds create the future. This is where you'll find thought-provoking, ego-quashing, mistake-learning, all-including, convention-breaking, and always-growing marketers with a passion for what they do.
n Our recent accolades include being B2 ANA's Large Agency of the Year, a Top 10 B2B Marcomms Agency in both the UK and the US, and a win at LinkedIn's Marketing Partner Awards for Inspiring Excellence.
B. Role overview
n We are looking for an ambitious and commercially-minded Client Marketing Manager for our Syndey office with a strong media specialism to develop and deploy integrated B2B marketing programmes for global clients.
n Acting as a trusted client advisor, you will sit at the intersection of client marketing, media strategy and activation - owning the planning, execution and optimisation of multi-channel campaigns, with a particular focus on media-led growth, demand generation and audience engagement.
n This role is ideal for someone who combines strong client management with hands-on media expertise, particularly across digital, paid and content syndication channels.
C. Key responsibilities
1. Client marketing & programme leadership
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Lead the planning, direction and execution of integrated client marketing programmes
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Act as a strategic advisor to clients, translating business objectives into effective go-to-market and campaign strategies
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Own end-to-end programme delivery, including timelines, performance tracking and commercial management
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Lead client meetings, briefings and workshops, ensuring clear alignment on objectives and outcomes
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Build strong senior stakeholder relationships to drive account growth and retention
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2. Media strategy & activation (core specialism)
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Develop and execute integrated media strategies across paid, owned and earned channels
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Plan and manage campaigns across key platforms (e.g. paid social, programmatic, search, premium publishers)
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Allocate and optimise media budgets to maximise performance, engagement and ROI
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Analyse campaign and creative performance and provide clear recommendations to improve outcomes
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Stay ahead of media trends, platform changes and emerging opportunities
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3. Content syndication & publisher management
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Own the identification, briefing and management of content syndication vendors and premium media partners
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Develop transparent, insight-led briefs to publishers to drive high-quality demand and lead generation
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Leverage publisher relationships and industry networks to unlock high-value audience access and opportunities
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Evaluate partner performance, optimising channel mix based on lead quality, engagement and conversion
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Ensure strong alignment between content, audience targeting and media placement
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4. Cross-functional collaboration
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Work closely with strategy, content, creative and sales activation teams to deliver cohesive, integrated campaigns
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Ensure media plans align to broader ABM, demand generation and pipeline objectives
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Collaborate with internal and external teams to bring media-led ideas to life in a compelling, customer-centric way
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5. Performance & commercial management
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Track and report on programme performance, KPIs and ROI
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Lead account reviews, value measurement and optimisation planning
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Support commercial forecasting, programme estimating and pipeline tracking
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Identify opportunities for account growth through media innovation and performance improvements
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D. Skills & experience
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4–7+ years' experience in B2B marketing, media, or integrated agency roles
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Strong experience across digital media channels (paid social, programmatic, search, content syndication)
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Proven ability to plan, execute and optimise media campaigns
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Experience working with content syndication vendors and premium publishers
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Strong client-facing and stakeholder management skills
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Commercial mindset with ability to link media performance to business outcomes
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Analytical skills with experience interpreting campaign data and KPIs
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Excellent communication and presentation skills
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E. Nice to have
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ABM experience
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Familiarity with intent data and audience platforms (e.g. Bombora, 6Sense)
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Experience working closely with sales teams or revenue functions
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F. What success looks like
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Media strategies clearly drive pipeline, engagement and commercial outcomes
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Strong relationships built with clients, publishers and partners
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Campaigns consistently optimised to improve performance and ROI
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High-quality demand generated through effective media and content syndication execution
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G. Benefits & Perks
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20 days annual leave, which increases by 1 day for every year with us (up to 25 days)
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Flexi-health benefits
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Agile working arrangement (2 days on site)
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Birthday celebration and day off
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Medical and vaccine/booster leave
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Dedicated learning and development program for every member of staff
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Company Culture Committee covering wellness, D&I;, CSR and social – lots of initiatives.
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Team events (get together and enjoy with the team) and stuff to get involved with!
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Working with a young, vibrant team in a globally renowned co-working environment
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📌 Client Marketing Manager (Media Specialism) (New South Wales)
🏢 Transmission
📍 New South Wales