Job Description
Turn Insights into Impact
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Not all insights roles are created equal.
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This one sits right in the heart of innovation, where consumer behaviour, category performance and commercial decision making come together to shape what gets developed, launched and scaled.
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We're looking for a Senior Consumer & Category Analyst who is curious about why consumers buy what they buy, confident working with data, and motivated by seeing insights turn into real products on shelves!
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About us
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Established in ****, BE Campbell is one of Australia's largest and growing family owned meat operations, supplying leading supermarkets, restaurants, butchers and export partners.
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Guided by our purpose of Enriching lives through wholesome food, we deliver high quality products through innovative processes and a team of 600+ people across Western Sydney. We're proud of our inclusive, family values culture where people are supported to succeed.
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Why this role is different
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This isn't a back-office analytics role.
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You'll partner closely with our NPD team and commercial stakeholders, helping answer questions like:
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What are consumers gravitating towards and why?
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How do we turn data into clear, confident decisions?
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Your insights won't sit in spreadsheets. They'll shape innovation pipelines, strengthen business cases, and influence what we bring to the market.
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What you'll be doing
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Analysing consumer, customer and category data to uncover trends and opportunities
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Supporting new product development with evidence based recommendations
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Monitoring competitors and category performance
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Translating complex data into explicit, compelling stories
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Partnering across Sales, Operations, Finance and Quality
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Improving data quality, governance and reporting processes
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What we're looking for
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Experience in consumer insights, category or commercial analytics (FMCG / food manufacturing ideal)
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Strong expertise across both quantitative and qualitative research methodologies
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Proven ability to manage insight projects from brief to delivery
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Strong capability working with multiple data sources
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Proven Power BI and data visualisation experience
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Ability to translate data into actionable insight
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Comfortable working with cross functional stakeholders
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A genuine interest in consumer behaviour and category dynamics
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Experience within private label (own label) FMCG environments, supplying major retailers such as Woolworths, Coles, Aldi and independent grocery channels, will be highly regarded!
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Why Join us?
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A hands on role with real visibility and influence
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Exposure to the full NPD lifecycle
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A supportive, values led culture where safety, integrity and teamwork matter
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Space to shape how insights are used, not just delivered
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If you enjoy connecting data to real world decisions and want your work to influence what gets created next, we'd love to hear from you!

📌 Senior Consumer & Category Analyst (Sydney)
🏢 BE Campbell
📍 Sydney