Full time Fixed Term until 6/3/28 Position based at Bundoora Campus HEO7 salary range $106,472 – $117,127 plus 17% superannuation About the position The Senior Lifecycle Marketing Specialist sits within the Marketing team in the Marketing, Communications and Experience division.
The role is responsible for the hands-on build, delivery and ongoing optimisation of lifecycle marketing programs, including automation journeys and communications that support engagement across the student lifecycle.
This includes email/SMS production, marketing automation, and customer journey builds that support prospective student acquisition, nurture, conversion, and retention objectives across domestic and international audiences.
This is a specialist technical role that sits at the technical heart of the Digital Experience and Innovation team.
The Senior Lifecycle Marketing Specialist brings deep platform expertise, solid technical discipline, and a sophisticated understanding of lifecycle marketing principles to ensure that the team's automation programs, journey builds, and EDM/SMS communications are produced to a consistently high standard — accurately, efficiently, and in full alignment with campaign strategy, brand guidelines, and audience targeting requirements.
Skills and Experience To be considered for this position, you will have; An undergraduate degree in Marketing or Communications or similar with at least 4 years subsequent experience; or extensive experience and management expertise; or an equivalent alternate combination of relevant knowledge, training and/or experience.
High Experience using marketing automation platforms such as Adobe Campaign Standard (ACS), Adobe Journey Optimizer (AJO), Salesforce Marketing Cloud (SFMC), Marketo, Braze,



HubSpot or similar.
Experience building automated campaign workflows, customer journeys and audience segments.
Strong understanding of customer data, audience segmentation and targeting principles.
Understanding of privacy, consent management and marketing compliance requirements.
Sound knowledge of platform reporting tools, Adobe Analytics, or other marketing/data intelligence software, with experience using performance data to monitor lifecycle program delivery and contribute to optimisation recommendations.
Strong attention to detail and commitment to producing high-quality Email content and campaign and data reports.
Experience in Agile Project Management.
Ability to edit images in Adobe Photoshop for use in email marketing campaigns.
Please refer to the Position Description for other duties, skills and experience required for this position.
PD - Senior Lifecycle Marketing Specialist .pdf Benefits 17% employer contributed superannuation Private Health Insurance discount Plus, many more, click HERE How to apply Closing date: By 11:55pm Sunday 27th September **** Recruitment Enquiries: ****** Only candidates with Full Working Rights in Australia may apply for this position.
Please submit an online application ONLY and include the following documents: A cover letter, outlining why you are interested and what skills and experience you bring to the role.




An up-to-date resume.
Please scroll down to apply.
Aboriginal and Torres Strait Islander Applicants We welcome and strongly encourage applications from Aboriginal and Torres Strait Islander people.
Our commitment to diversity and inclusion La Trobe University is committed to creating a diverse and inclusive workforce.
We take an intersectional approach by actively supporting and encouraging people of all backgrounds and abilities to submit an application and aim to ensure that the recruitment and employee experience is as accessible and inclusive as possible.
Flexibility in interview format will be offered to shortlisted candidates.
Our commitment to safety All La Trobe University employees are bound by the Working with Children Act ****.
If you are successful, you will be required to hold a valid Victorian Employee Working with Children Check prior to commencement.
National Code on Gender Based Violence in Higher Education La Trobe University is committed to upholding the National Code to Prevent and Respond to Gender-Based Violence (GBV Code).
This aligns with our mission to create safe and respectful communities.
Candidates will be asked during the recruitment process to declare whether they have ever been investigated for, or found to have engaged in, gender-based violence in previous employment and/or in legal proceedings and provide relevant information to assist in determining suitability.
Gender-based violence means any form of physical or non-physical violence, harassment, abuse or threats based on gender, that results in, or is likely to result in harm, coercion, control, fear or deprivation liberty or autonomy.

📌 Senior Lifecycle Marketing Specialist (Melbourne)
🏢 School Of Education, La Trobe University
📍 Melbourne