Are you a data-driven marketer who knows how to turn campaigns into pipeline and revenue?
We are seeking an energetic marketing lead for a fast growth, global legal tech/AI firm.
Hybrid Sydney based role with genuine ownership, support and influence.
With APAC in quick growth, demand generation is at the core of the role.
You will set the regional demand strategy for your segments and territories, manage the budget behind it, and carry the pipeline number it delivers, designing and running full-funnel campaigns yourself across countries, segments and languages.
You will also take global go-to-market programmes and regionalise them so they land credibly in market supported by great partners and suppliers for marketing and events.
From there the scope broadens: alongside partners/ suppliers, you will lead events and channel partner co-marketing programmes in region, setting the APAC point of view and driving delivery on the ground, in step with the international leads of those functions.
This is an end to end lead end-to-end campaigns across APAC, working closely with sales leadership and revenue operations to drive acquisition, expansion, and measurable growth.
It's ideal for someone with strong experience in SaaS marketing or professional services marketing experience , who is comfortable owning demand generation, campaign strategy, execution, optimisation, and ROI.
About the Role Reporting to the International Marketing Lead, based in the UK, you will develop and execute multi-channel demand generation programs designed to increase brand awareness, generate qualified pipeline, and support revenue growth across the region.
You'll work cross-functionally with sales, revenue operations, content, and broader marketing teams to improve funnel performance and maximise campaign impact.




This role requires regular travel interstate and overseas for events and company meets.
Key Responsibilities Develop and manage demand generation campaigns across acquisition and upsell channels Drive qualified pipeline and support monthly and quarterly revenue targets Build campaigns across email, webinars, PPC, SEO, content syndication, events, and other digital channels Partner on campaign content including white papers, case studies, landing pages, and sales enablement materials Identify and manage relevant in-person and virtual events across APAC Track campaign performance, ROI, conversion, and funnel metrics Run A/B testing and continuously optimise campaign performance Partner closely with sales and revenue operations to improve lead flow, scoring, nurturing, and conversion Use data and market insight to recommend new campaign strategies and opportunities Maintain strong marketing automation and CRM discipline, ideally using Marketo or similar What We're Looking For 7+ years of experience in demand generation, growth marketing, or marketing ops/ generalist marketing.
Strong experience in SaaS, professional services, or another B2B environment Proven success delivering demand generation campaigns across APAC - the firm are growing strongly in ANZ and keen to build traction in Japan, Singapore and Hong Kong A self starter able to work in a solo marketer capacity with energy, attention to detail and focus Strong understanding of lead scoring, nurturing, funnel conversion, and marketing automation Proven ability to analyse campaign ROI and turn data into actionable commercial insights Experience partnering closely with sales teams on pipeline and revenue generation Strong communication, writing, project management, and stakeholder management skills Comfortable managing multiple campaigns and priorities simultaneously Tools

📌 Demand Generation Marketing Lead Apac - Legal Tech/Ai (New South Wales)
🏢 Novum Global
📍 New South Wales