LAPP Australia is part of the globally recognised LAPP Group—one of the world's leading providers of integrated cable and connection technology solutions.

Since establishing in Australia in 2018, we have experienced rapid growth across key industries including industrial automation, manufacturing, rail, and energy. Our ambition is simple: to be the best employer and partner in the cable industry.

About the Role

Due to continued growth, we are seeking a motivated and technically minded Internal Technical Sales Specialist to join our team at our modern Eastern Creek head office.

This is a hands-on, customer-facing role where you will provide technical expertise, support sales growth, and work closely with Account Managers and internal teams to deliver outstanding customer outcomes.

You will play a key role in supporting our Australian, working collaboratively across teams and systems to ensure efficiency, accuracy, and service excellence.

Key Responsibilities

Provide technical support to internal teams and external customers

Assist with product selection, specifications, and part interpretation

Prepare, manage, and follow up on customer quotations

Support Account Managers in achieving sales targets and customer growth

Maintain accurate records in CRM/ERP systems (quotes, interactions, follow-ups)

Build solid relationships with customers, ensuring high service levels

Collaborate with internal stakeholders across sales, operations, and support teams

Contribute to continuous improvement in processes, systems, and customer experience

About You

You are a technically minded,



customer-focused professional who enjoys working in a fast-paced, team-driven environment.

You will bring:

Experience in internal sales, customer service, or technical support

Exposure to the electrical, industrial, or wholesale sector (highly regarded)

Tertiary qualification, preferably in Electrical Engineering.

Experience with industrial products (cables, automation, or similar.)

Ability to interpret technical requirements and recommend solutions

Strong attention to detail and organisational skills

Confident communication and relationship-building capability

A proactive, positive, and team-oriented mindset

Competency using multiple systems (CRM/ERP)

Why Join LAPP?

Be part of a fast-growing, globally backed organisation

Work in a modern Eastern Creek facility

Join a supportive, high-performing team environment

Access ongoing training and development opportunities

Work with industry-leading products and solutions

Opportunity to grow your career within a structured Australian and Global business

Apply Now

If you are looking to build your career in technical sales within a dynamic and growing business, we would love to hear from you.

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📌 Inside Technical Sales Engineer – Industrial Electrical (New South Wales)
🏢 LAPP
📍 New South Wales