Job Description

n

About Us

n

For over a century, our Paints & Coatings brands have helped shape the homes, buildings and infrastructure that define Australia and New Zealand. From protecting iconic landmarks to adding colour to everyday spaces, our work makes a lasting impact.

n

Proudly part of the DuluxGroup and home to some of the region's most trusted and beloved brands including Dulux, Berger, Acratex, British Paints and Porter's Paints, you'll be joining a team of passionate people who are proud to create, innovate and lead.

n

We're consistently recognised as one of ANZ's most trusted brands, and we're committed to building better futures for our customers, our communities and our people.

n

About the Role

n

Reporting to the Head of Audience - Consumer Marketing, the Integrated Marketing Communications & AI Enablement Lead is a pivotal leadership role responsible for architecting the Decorative communications ecosystem and leading the end-to-end integrated marketing strategy across our portfolio of brands.

n

This is a highly strategic role operating at the intersection of brand, media, retail, customer experience, data and AI. You'll balance competing brand, audience and commercial priorities, translating business strategy into a connected portfolio roadmap that maximises marketing effectiveness, commercial outcomes and long-term brand growth.

n

Leading a team of specialists across Media, Campaigns, PR, Partnerships, Content and Design, you'll establish audience-led planning across the portfolio while driving AI-enabled transformation and capability uplift across the marketing organisation. Success in this role will come from your ability to navigate complexity, influence senior stakeholders, optimise marketing investment and build future-ready marketing capabilities.

n

What You'll Be Doing

n

As the Integrated Marketing Communications & AI Enablement Lead, you will:

n

n
- Lead the integrated marketing communications strategy across the Decorative portfolio, creating a unified audience-led planning model across brands, campaigns and channels.
n
- Own portfolio-level campaign prioritisation and sequencing, balancing multiple brands, audience segments, retailer requirements and commercial objectives through an aligned 18-month roadmap.
n
- Navigate portfolio complexity to identify synergies across brands while maintaining distinct brand strategies and positioning.
n
- Drive AI-enabled marketing transformation,



embedding best-practice tools, governance and workflows to improve content productivity, audience targeting, media optimisation, speed to market and organisational effectiveness.
n
- Lead the adoption and responsible use of AI across marketing, building capability and confidence across teams, agencies and stakeholders.
n
- Design and embed operating models and ways of working that strengthen collaboration across Marketing, CX, Retail, Commercial teams and agency partners.
n
- Lead sponsorship and partnership strategies to maximise brand value, audience engagement and commercial growth.
n
- Oversee and optimise the agency ecosystem, ensuring integrated briefing, governance, accountability and performance across creative, media, PR and partnership agencies.
n
- Champion audience insight, media effectiveness and marketing ROI through measurement frameworks, attribution, marketing mix modelling, retail media effectiveness and investment optimisation.
n
- Establish marketing effectiveness standards and performance measurement frameworks that drive data-led decision making and continuous improvement.
n
- Drive creative and channel integration excellence across paid, owned and earned channels to deliver distinctive and connected customer experiences.
n
- Manage significant marketing investment, optimise spend and improve return on marketing investment across the portfolio.
n
- Build and lead a high-performing team culture while uplifting marketing capability across the broader organisation through coaching, innovation and best-practice ways of working.
n

n

Our Benefits

n

n
- Up to $1,000 net annually to cover private health extras gap costs
n
- Exclusive discounts on DuluxGroup products and partner offers
n
- Stay active anytime, anywhere through our partnership with Fitness Passport
n
- 20 weeks paid parental leave (primary carers) and 2 weeks partner leave from day one
n
- Market-leading learning, development and career pathways
n
- Access to our Wellbeing Hub and full EAP support
n




- Recognition programs that celebrate your impact
n

n

What We're Looking For

n

n
- Bachelor's degree in Marketing, Business or a related discipline.
n
- Demonstrated success leading integrated marketing, communications or portfolio marketing functions within complex consumer, retail or FMCG environments.
n
- Proven experience managing multi-brand portfolios, balancing competing priorities and navigating complex stakeholder and commercial environments.
n
- Strong track record developing portfolio-level marketing strategies, prioritisation frameworks and integrated communications plans that drive measurable business outcomes.
n
- Demonstrated experience leading AI-enabled marketing transformation, including the implementation of new technologies, operating models, governance frameworks and capability-building initiatives.
n
- Proven ability to drive organisational capability uplift, embedding new ways of working and developing high-performing, future-ready marketing teams.
n
- Deep expertise in marketing effectiveness, including attribution, marketing mix modelling, media effectiveness, ROI measurement and investment optimisation.
n
- Solid agency ecosystem leadership experience across media, creative, PR and partnership agencies.
n
- Exceptional commercial acumen with experience managing significant marketing investments and delivering measurable business impact.
n
- Strong leadership capability with experience influencing and aligning senior stakeholders across Marketing, Retail, CX, Commercial and Executive teams.
n
- Experience working within complex retail, FMCG, consumer goods or sophisticated distribution environments.
n
- Strategic thinker with strong analytical capability and a passion for innovation, transformation and continuous improvement.
n

n

Why Join Us?

n

Progressing your career with the DuluxGroup means being part of a network of over 8,000 employees globally who believe in our purpose to "Imagine a Better Place".

n

With origins dating back to 1918, we are a leading marketer and manufacturer of iconic brands such as Dulux, Selleys, Cabots, Yates and B&D.; By joining us, you will play a critical role in shaping the future of integrated marketing, AI-enabled capability and brand growth across one of Australia's most recognised brand portfolios.

n

If this sounds like an environment you would like to be part of, please apply online.

n

📌 Integrated Marketing Communications & AI Enablement Lead (IMC Lead) (Alloway)
🏢 DuluxGroup
📍 Alloway