Job Description

Our story

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Magic Eden became one of the fastest companies in history to reach unicorn status, just 9 months after launch, by out-operating the legacy players in NFTs on Solana and Bitcoin. Now we're doing it for iGaming.

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Dicey is our next frontier: a high-performance, real-time sports betting and casino platform built on blockchain as a payment rail. We're not building another operator, we're rewriting the rules of the game.

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About the role

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We're building the most fun crypto-native casino and sportsbook on the market, and we're looking for a Lead Product Designer to own the experiences that get players in the door, keep them coming back, and make them feel taken care of.

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This is a growth role, not a surface-polish role: you'll design onboarding, first-deposit flows, rewards and progression, challenges and races, and lifecycle messaging, the moments where a player either forms a habit or churns. You'll be measured on player behavior, not on how the mocks look, though the mocks should be beautiful too.

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You should find gambling genuinely interesting, not just the UI of it: the psychology of anticipation, near-misses, streaks, progression, and loss aversion. You understand why a well-designed reward schedule feels good and a badly-designed one feels predatory, and you have a point of view on the difference.

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You should also be AI-native in a way that shows, not Figma's AI features, but things you've actually built: working prototypes instead of static mocks, tools that do real work, side projects that only exist because AI made them possible.

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This is a hands-on lead role: you'll raise the bar for design across the product and mentor other designers,



while still being the best individual contributor in the room.

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Applicants must submit a portfolio, along with one thing you've built with AI and a few sentences on what you learned making it.

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What You'll Do

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Own the growth surfaces end-to-end. Signup, deposit, onboarding, first-session experience, rewards, tiers, challenges, races, lifecycle and re-engagement, concept through shipped pixels.

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Design behavior, not screens. Frame the player problem, form a hypothesis about what will change behavior, design the intervention, then look at whether it worked.

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Design for experimentation. Build variants meant to be tested, partner with data science on readouts, and kill your own work when the numbers say so.

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Prototype with AI, quick. Get to something clickable and real in hours, so decisions are made on artifacts instead of arguments.

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Hold the line on quality and fairness. Push for reward and retention mechanics that build long-term player trust rather than extracting from players who can't afford it.

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Elevate the craft. Grow the design system, raise the bar with feedback, and mentor designers as the team scales.

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Partner across the company. Work day to day with product, engineering, data science, VIP/BD, and lifecycle, and influence roadmap and strategy, not just execution.

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What You Bring

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7+ years in product design on consumer products, with at least one stretch inside a hyper-growth startup where you can point to impact you personally drove.

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A growth track record. You've moved a real metric, activation, conversion, retention, monetization, and can walk through the hypothesis, the design, the result, and what you'd do differently.

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Genuine passion for iGaming. Casino, sportsbook, or poker, professionally or as a player. You should have opinions about which products do it well and why.

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Behavioral psychology fluency. Reward schedules, variable reinforcement, progression and status systems, framing and loss aversion, applied in real product work, not quoted from a book.

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Demonstrated AI-native building. Prototypes, tools, agents, or workflows you've built yourself. You have a view on where AI helps in the design process and where it currently falls apart.

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Exceptional craft. Modern, distinctive UI with real polish. Mastery of Figma plus whatever prototyping stack gets you to a working thing fastest.

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Crypto enthusiasm. Comfort with crypto and Web3 mechanics, and interest in what they unlock for gaming.

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A builder's temperament. High autonomy, high ambiguity tolerance, low ego, fast.

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Sharp communication. You can defend a design decision to leadership, give feedback that makes other designers better, and build consensus without watering the work down.

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What You Get

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A fast-paced and collaborative environment

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Competitive compensation and equity package

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Flexible PTO

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Remote-first company

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📌 Lead Product Designer, Growth (Victoria)
🏢 Magic Eden
📍 Victoria