Job Description

About us n

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 150 locations across 17 states and is

Overview About us n

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 150 locations across 17 states and is constantly expanding . Our annual sales exceed $2.5 Billion , and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

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One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee . It's just one way we show our appreciation for their support.

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At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally , contribute meaningfully, and make a difference in the lives of those we serve.

How We Reward You n

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- 401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
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- Healthcare plans to support your needs
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- Virtual doctor visits
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- Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
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- 15% Associate Discount
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- Dave Ramsey’s SmartDollar Program
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- Associate Assistance Program
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- RK Cares Associate Hardship Program
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- 24/7 Chaplaincy Services
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- Company paid YMCA Family Membership
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Responsibilities What You’ll do n

The purpose of the Sales Consultant is to play a pivotal role in assisting customers with their agricultural and household needs. With a store knowledge of farm equipment, power equipment, tools, and home essentials, you will provide exceptional customer service and expert advice to ensure a positive shopping experience.

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- Provide excellent customer service by helping potential customers find power equipment products that match their specific applications and needs.
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- Engage the customer in meaningful conversations to understand their specific needs, preferences, and budget constraints by utilizing our customer engagement model.
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- Assist customers throughout the retail financing process and ensure all requirements are met prior to the release of the tractor.
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- Manage the ordering of many types of Power Equipment for store stock as well as customer special orders.
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- Assist with receiving, moving, and displaying power equipment products.
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- Follow the Indoor Merchandising Guide to its entirety, to ensure that all products are set and maintained to company standards.
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- Conduct power equipment demonstrations when necessary.
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- Assist customers in locating items within the store and recommend suitable alternatives if a particular product is unavailable.
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- Actively listen to customer concerns, address any questions or issues promptly, and provide appropriate resolutions or escalate to the supervisor, if required.
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- Collect customer contact information for situations that require follow-up such as times we are out of a product but expecting it to arrive soon, customer order arrives, new product is received that they might be interested in.
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- Establish and maintain healthy, long-term relationships with customers to generate repeat business and referrals.
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- Provide expert advice and product knowledge to customers regarding a wide range of products such as power equipment, live animals, heating, fencing, batteries, lawn care, pools, etc.
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- Demonstrate the features and benefits of the products, conduct product demonstrations, and explain technical specifications, as necessary.
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- Utilize upselling and cross-selling techniques to maximize sales and increase the average unit per transaction.
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- Promote exclusive offers and awareness of store loyalty program.
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- Process special orders, operate the POS register, and resolve return issues as needed.
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- Collaborate with team members to achieve sales targets, foster a cooperative work environment, and contribute to the overall success of the store.
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- Participate in training sessions and stay updated on product knowledge, sales techniques, and company policies and procedures.
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- Contribute to the visual merchandising efforts by zoning product displays, ensuring proper signage, and maintaining a clean and attractive sales floor during periods when not assisting customers.
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- Ability to work outdoors in elements such as Heat, Cold, Rain, Snow, Wind depending on your location.
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- Participate in cross-training for flexibility in various departments and responsibilities.
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- Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire recent knowledge, refine existing skills, and stay current on the latest developments.
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- Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
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- Perform other duties as assigned.
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Supervisory Responsibilities n

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Qualifications Essential Qualities for Success n

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- High school diploma or equivalent; additional education or certifications in agriculture or related fields is a plus.
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- Proven experience in a sales or customer service role, preferably in a retail environment.
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- Deep knowledge and passion for agriculture, farm equipment, tools, and home essentials.
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- Excellent interpersonal and communication skills, with the ability to build rapport with customers and provides exceptional service.
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- Strong problem-solving abilities and the capacity to handle customer inquiries and concerns effectively.
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- Results-driven mindset with a focus on achieving sales targets and driving revenue growth.
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- Ability to work in a fast-paced, dynamic environment and adapt to changing customer demands.
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- Basic computer skills for point-of-sale transactions and inventory management systems.
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- Resilience and a willingness to deal with rejection.
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- Excellent negotiation and conflict resolution skills.
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- Initiative to devise sales strategies and work under pressure.
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- Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.
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- Proficiency with Microsoft Office Suite or related software.
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- Working knowledge of Microsoft Office Suite.
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- Comfortable navigating computer systems and software to assist customers or manage activities.
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Physical Requirements nn
- Must be able to sit or stand for prolonged periods of time.
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- Ability to lift, push, and/or pull a minimum of 30 pounds repetitively and 31-50 pounds intermittently.
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- Must be able to verbally communicate effectively with others (in-person and via electronic devices).
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- Must have close visual awareness.
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- Ability to use a ladder and/or pallet jack.
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- Ability to walk up and down stairs multiple times per day.
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Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

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📌 Sales Consultant (Western Australia)
🏢 Rural King
📍 Western Australia