Job Description

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Digital Marketing Specialist - Paid Media, Ecommerce, Growth.

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We're partnering with a high-growth Australian fitness and ecommerce brand with ambitious plans to scale across Australia and internationally.

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- Salary $75,000 - $100,000 + Super
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- 2-4+ years' experience across digital marketing, paid media or performance marketing
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- Gold Coast - fully office based
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- Meta Ads, Google Ads, Shopify, CRO, GA4, Linkby
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- Hands-on role with real ownership of paid acquisition, funnels and performance
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WHO ARE WE? n

We're working with one of Australia's fastest-growing fitness and ecommerce brands, with an established Australian business and exciting international expansion plans.

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This is a business that moves quickly, embraces new technology and gives its people genuine ownership. The marketing team is lean, ambitious and hands-on, meaning you'll have the opportunity to see your work directly translate into traffic, conversions and revenue.

WHAT WILL YOU BE DOING? n

This is a genuinely hands-on performance marketing role. You'll own paid acquisition across Meta and Google, while also looking beyond the ad account to understand and optimise what happens after someone clicks.

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You'll work across the full funnel — from campaign setup and creative testing through to landing pages, conversion and revenue.

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- Manage and optimise Meta Ads across Australian and international markets
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- Own Google Ads activity across Search, Shopping, Performance Max and YouTube
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- Manage paid media budgets, pacing, ROAS and CAC
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- Build and optimise product funnels across the Shopify ecosystem
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- Identify and test opportunities to improve conversion rates and reduce funnel drop-off
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- Run A/B tests across creative, landing pages, messaging, offers and funnel stages
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- Help localise campaigns and creative as the business expands into new international markets
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TO BE CONSIDERED... n

We're looking for a hands-on digital marketer who genuinely enjoys being inside the platforms and working with the numbers .

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You’ll ideally have:

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- 2-4+ years' experience in digital marketing, performance marketing or paid media
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- Strong hands-on experience with Meta Ads and Google Ads
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- Experience working within an ecommerce, D2C or consumer brand workplace
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- A solid understanding of conversion optimisation and the wider customer funnel
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- Experience with Shopify and/or ecommerce platformsAn understanding of creative testing and what makes paid social creative perform
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- A commercially minded approach, with a focus on revenue, ROAS, CAC and conversion
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📌 Digital Marketing Specialist (City of Gold Coast)
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📍 City of Gold Coast