Job Description

The Metcash story began from the humble origins of our first family-owned corner store in 1927. And for almost 100 years since then, we've been backing independents and strengthening the communities we operate in.

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Today, Metcash (ASX: MTS) is Australia and New Zealand's leading independent retail partner and wholesaler in the food, liquor, hardware, and tools industries, with sales of $19.5 billion in FY25. We provide our network with marketing, purchasing, warehousing, distribution and systems support

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At Metcash, you're part of something bigger. We've got the heart of a small business with the strength and support of a big business. When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

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- Grow your career with tailored development programs
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- Make your mark in a high-performing, values-led team
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- Thrive your way with flexible work options
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About the Opportunity

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Ready to move beyond "send" and start driving growth?

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We're looking for a commercially minded Campaign Manager to own lifecycle and trade activation campaigns end-to-end — from spotting growth opportunities and defining the strategy, through to optimisation and measurable commercial outcomes.

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This is a role for someone who loves turning customer data into smart decisions, ideas into action and campaigns into results.

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In this Role, You Will:

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- Drive growth through campaigns - identify opportunities using customer, transaction and campaign data, and turn insights into commercial action.
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- Own the strategy end-to-end - define audiences, offers, journeys, channel strategy and success measures across lifecycle, loyalty and trade activation.
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- Optimise for results - use data,



experimentation and platforms such as Braze and Segment to improve engagement, redemption, conversion and customer value.
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- Collaborate to bring campaigns to life - partner with creative, digital, media, agency and commercial teams to deliver impactful campaigns.
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- Be outcome-focused - bring 3-6+ years' experience in CRM, lifecycle, loyalty, campaign or trade activation, with a robust analytical mindset and a passion for turning customer insights into growth.
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You'll bring:

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You'll be a curious, customer-focused analyst who enjoys solving problems where the data isn't always perfect and the answer isn't always obvious.

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You'll ideally have:

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- Campaign expertise - 3-6+ years' experience across CRM, lifecycle marketing, loyalty, campaign management or trade activation.
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- Commercial mindset - ability to spot growth opportunities, define campaign objectives and connect customer activity to measurable business outcomes.
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- Data & optimisation skills - confident using data, testing and insights to improve campaign performance; experience with Braze, Segment or similar platforms is highly desirable.
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- Customer & channel expertise - strong understanding of audience targeting, journey orchestration, owned channels, contactability and campaign governance.
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- Influence & ownership - a proactive problem-solver who can work confidently with creative, digital, media, agency and commercial teams and take accountability for results.
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What's on Offer
n Extra Leave: 5th week of annual leave, 2 well-being days, 1 volunteer day
n Career Growth: Endless learning and development opportunities
n Parental Leave: 12 weeks of gender-neutral paid leave for primary carers
n Inclusive Culture: Bronze Employer for LGBTQ Inclusion
n Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024-2025)
n Mental Health: Gold accreditation by Mental Health Australia
n Flexibility: Flex Ready and Family Friendly Workplace accredited

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About Us

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Metcash is Australia's leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125. We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the 'Best Store in Their Town' by providing merchandising, operational and marketing support.
n We're committed to diversity, inclusion, and sustainability - and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

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Join us and be part of something bigger!

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