About the job

At KIC, we're on a mission to redefine wellness by building a brand that helps people feel strong, confident, and connected without the noise of toxic diet culture.

We're looking for a Communications Lead to bring KIC's tone of voice and brand storytelling to life across every subscriber touchpoint — in app, on our website, across socials, and inside The Ritual, our editorial newsletter. This is a role for someone who genuinely loves to write and can flex that voice across formats, from a CRM flow to a landing page or a social script.

The Role

This role reports into our Communications Manager and sits at the centre of KIC's editorial, digital and engagement ecosystem. You'll lead the execution of always-on and campaign communications, and take ownership of sensitive customer and community communication where tone needs particular care.

You'll work closely with the Communications Manager on editorial strategy and calendar priorities, while owning the day-to-day writing and content production that brings that strategy to life across web, product, CRM, social and The Ritual.

What You'll Be Doing The Ritual

- Contribute copy and content to The Ritual, including stories, interviews and editorial pieces that reflect KIC's brand tone, values and community voice
- Support the editorial calendar by aligning contributed content with campaign priorities, cultural moments and in-app content

Website, Blog, SEO & Support Content

- Lead the creation and ongoing optimisation of core and evergreen website content that informs, educates and inspires our audience
- Write campaign and challenge landing pages and contribute blog content in line with the editorial calendar
- Collaborate with Design on messaging hierarchy so key information is clear, engaging and on-brand
- Write persuasive, user-centred copy that explains our products,



programs and initiatives in a way that drives understanding and conversion
- Create and maintain FAQs and support content that improve clarity and consistency across site and app
- Partner with our SEO consultant on keyword and content opportunities, and maintain consistent SEO practice across web, eDM and product copy

Product & In-App Copy

- Write and review class descriptions, in-app challenge copy and other product-facing content across KICApp and KICStudio
- Script audio for KICRun and other guided programs in a consistent, motivating voice
- Partner with Product to ensure new features and programs launch with explicit, on-brand copy

CRM Copy

- Write and optimise email, push and in-app message copy that nurtures engagement, retention and community connection
- Write campaign, announcement and journey communications aligned with our overall comms strategy
- Write concise, value-led copy that motivates daily engagement while staying true to tone of voice
- Test, measure and refine messaging to improve open rates, click-throughs and in-app activity

Social Content

- Review and workshop always-on and campaign social content with the Social team
- Write and review scripts for social media, aligned to brand and campaign messaging
- Write and edit LinkedIn copy for KIC and our Leadership team

Sensitive Customer & Community Communication

- Draft customer-facing replies on sensitive topics for our CX and Community teams
- Write and refine survey questions with inclusive, sensitivity-reviewed language

About You





Essential

- Strong experience in communications, editorial or content marketing, ideally within consumer, wellness or lifestyle industries
- Demonstrated experience writing, editing and producing high-quality editorial or newsletter content
- Strong understanding of brand voice, storytelling and community-building through written communication
- Proven ability to manage multiple content streams and meet tight deadlines
- Excellent written and verbal communication skills with exceptional attention to detail
- Experience collaborating cross-functionally across marketing, content and product teams
- Strong alignment to the KIC values

Nice to have

- Understanding of CRM platforms and email performance analytics
- Exposure to SEO, content strategy or audience development
- Experience writing scripts for audio or video
- Bachelor's degree in Communications, Journalism or Marketing

Show us how you write

Skip the cover letter. Instead, we want your 'not-so-normal' cover letter — rather than a formal letter telling us about your amazing experience (your CV has that covered), we want to see how you like to write. This is your chance to show off your creative flair in whatever way demonstrates your talents best: an editorial feature, a bespoke Substack, a news article, a poem, or anything in between.

We want someone who loves to write, so show us what you do best.

Maximum 500 words. Boring, stuffy cover letters not accepted. (Don't tell HR.)

If you're someone who loves bringing brand stories to life, thrives on finding the right words for every moment, and wants to help shape how KIC shows up in the world — we'd love to hear from you. Please no agencies.

Click 'Apply' to begin your application. Please attach your written piece as one document with your resume.

📌 Communications Lead (Melbourne)
🏢 KIC
📍 Melbourne