Your new company

At Hays, we build long‑term partnerships with our people and our customers. We’re focused on meaningful work, shared ambition and creating impact in the world of work.

With over 50 years of business success, we have built a reputation as the world leader in specialist recruitment and workforce solutions. Joining Hays isn’t just about being part of a global business leader; with over 8,000 people across 23 countries, you’ll be making a difference in the world of work.

Your new role

Joining Hays, means you’ll be part of a forward-thinking business that’s going places.

Our global network and ways of working mean you’ll be part of something bigger, whilst taking pride in the work you do within a cooperative team.

The Content and Social Media Lead is responsible for developing and delivering content across Hays' marketing channels, including website, email, social media, campaigns and thought leadership. The role leads Hays' organic social media strategy, overseeing content planning, creation, publishing and performance to strengthen brand awareness and audience engagement.

Working closely with marketing teams and key stakeholders, you will bring campaigns and thought leadership initiatives to life through compelling storytelling and high-quality content. The role plays a key part in driving engagement, generating leads, supporting customer conversion and continuously optimising content performance through data, insights and industry best practice.

This is a full‑time permanent role based in our Hays Sydney CBD office, with flexibility to consider candidates based in Melbourne.

Key responsibilities include

- Create engaging content across web, email, social media and thought leadership channels.




- Lead Hays' organic social media strategy, content planning and publishing.
- Develop compelling content that strengthens brand awareness, engagement and campaign performance.
- Partner with stakeholders to translate insights and briefs into impactful storytelling.
- Monitor content and social performance, using data to optimise results.
- Identify emerging trends and opportunities to improve audience growth and business impact.

What you'll need to succeed

- Proven experience creating content across social media, digital marketing, web and brand campaigns.
- Strong copywriting and storytelling skills, with the ability to create engaging content that drives audience engagement.
- Hands-on experience managing organic social media platforms, including content planning, publishing and performance reporting.
- Creative mindset with the ability to turn ideas, insights and briefs into compelling content.
- Experience balancing content strategy with delivery in a fast-paced, deadline-driven environment.
- Familiarity with social media management and project tools such as Asana, along with a data-driven approach to content optimisation.

What you'll get in return

This is an incredible opportunity to shape your career as part of a growing business and achieve your ambitions. You’ll have the chance to learn from inspirational and determined leaders.



Our scale gives you access to a pool of best-practice tools to tap into so you can make an impact. Other benefits include:

- Market leading tools and technology to enable you to make an extraordinary impact
- Flexible working arrangements to allow you to work how and where suits you best
- Generous leave entitlements to take advantage of parental leave, volunteering days, lifestyle and flex leave
- Celebrate success: Your success is our success, and we reward strong performance as a cornerstone of life at Hays
- Thrive in a workplace where diversity is celebrated, and everyone feels welcome
- Wellbeing rewards: Benefit from health, leisure and lifestyle partnership discounts
- Employee Resource Groups and Working Groups for you to connect and collaborate with like-minded colleagues
- Global career opportunities - make your mark locally or explore international opportunities with Hays

What you need to do now

If you’re looking for a role that challenges and helps you to make an impact, let’s create tomorrow together. There’s no telling where a career at Hays might take you.

Contact Sandy Luhr, Senior Talent Acquisition Partner by submitting your application via the Apply Now button.

By joining Hays, you'll be part of an inclusive culture that celebrates diversity. We invite people of all genders, ages, cultures, abilities, backgrounds, and experiences to apply. This includes Aboriginal and Torres Strait Islander peoples, people who belong to LGBTQIA community, neurodiverse individuals, and people with disabilities. If you require support and/or adjustments throughout our recruitment process please contact [email protected]

📌 Content and Social Media Lead - Sydney or Melbourne (New South Wales)
🏢 Hays
📍 New South Wales