Social Media &

- Content:
- Take ownership of the brand's Instagram and Facebook
- Help establish and grow the brand's TikTok presence
- Create Reels, TikToks, Stories and other short-form content
- Write engaging captions, hooks and calls to action
- Create and manage a consistent content schedule
- Turn supplied photos and videos into engaging social media content
- Create content around the jewellery, products and customer stories
- Develop meaningful, gifting, promotional and seasonal content
- Create behind-the-scenes and educational content
- Stay up to date with social media trends
- Monitor content performance and make improvements
- Maintain a consistent, warm and authentic brand voice
- Build a library of content that can be reused across social media, advertising and the website

Digital Marketing &
- Advertising:
- Take ownership of the day-to-day digital marketing activities
- Create content for Facebook and Instagram advertising
- Assist with managing Meta advertising campaigns
- Develop ad copy, creative, headlines and calls to action
- Test different advertising content and approaches
- Monitor advertising performance and make recommendations
- Identify opportunities to improve campaign results
- Look for ways to increase website traffic, enquiries and sales
- Develop ideas for promotions, campaigns and product launches
- Research competitors and similar brands
- Identify new digital marketing opportunities
- Bring current marketing ideas to the client
- Make recommendations based on marketing performance and results eCommerce &
- Shopify:
- Work with Shopify as part of the marketing role
- Promote products and collections through digital marketing
- Support new product launches and seasonal campaigns




- Ensure social media and advertising campaigns link correctly through to Shopify
- Help create campaigns designed to drive online sales
- Understand the customer journey from social media through to the website
- Identify opportunities to improve the online customer journey
- Use marketing data and results to make recommendations

Email Marketing

- Assist with email marketing through Klaviyo
- Help create email campaigns
- Develop engaging email content
- Support customer segmentation
- Assist with automated customer journeys
- Help manage welcome, abandoned checkout and post-purchase emails
- Ensure email marketing supports the wider digital marketing strategy

Marketing &
- Business Growth:
- The successful candidate will be expected to think beyond individual posts and take an active role in growing the business.

This includes

- Looking for opportunities to increase enquiries and sales
- Identifying what content and advertising is performing well
- Testing new ideas and campaigns
- Making recommendations to improve results
- Bringing new ideas to the client
- Looking at competitors and relevant trends
- Helping develop promotional and seasonal campaigns
- Understanding what drives customers to purchase
- Using social media and digital marketing to support ecommerce sales
- Taking ownership rather than waiting for instructions

Empathy &
- Brand Approach:
- Empathy is essential for this role.
- The brand creates personalised and memorial jewellery connected to grief, loss, remembrance and deeply personal relationships with people and pets.
- The successful candidate must understand that customers are often purchasing these products because they have significant emotional meaning.

Content should feel

- Warm
- Genuine
- Thoughtful
- Respectful
- Human
- Empathetic

📌 Digital Marketing Manager for a Jewellery Company in Australia (Home Based Part Time)
🏢 Virtual Coworker
📍 Australia