EasyAsset | Zetland, Sydney | Full-time

$140,000-$170,000 base + super + performance bonus, depending on experience

EasyAsset is building a simpler way for Australian businesses to find, finance, insure and manage the assets they need.

We’re an established, growing business across B2B marketplaces and commercial finance, and we’re looking for a Growth Marketing Lead to take genuine ownership of the marketing function.

? This is an ownership role

We’re not looking for someone who simply executes a marketing plan.

We want someone who can think, prioritize, decide and drive outcomes.

You’ll work closely with the CEO initially, but success means progressively taking day-to-day marketing thinking, prioritization and team direction off their plate.

You should naturally turn ambiguity into clear goals, owners, metrics and action.

? What you’ll own

- Growth strategy: Identify the biggest opportunities and turn them into clear priorities.
- Performance marketing: Own and improve our key acquisition channels, including paid search.
- Conversion: Improve landing pages, funnels, messaging and buyer journeys.
- Organic growth: Shape our SEO, content and emerging GEO / AI-search strategy.
- Experimentation: Build a solid rhythm of testing, learning and scaling what works.
- Commercial performance: Connect marketing activity to lead quality, customer value and revenue.
- Team leadership: Set clear expectations, coach the team and raise the standard of work.
- Accountability: Make sure priorities have owners, deadlines and follow-through.
- Systems: Build simple processes and operating rhythms so marketing performs consistently.
- AI: Use AI practically to make the team faster, smarter and more effective.

? What we’re looking for

You do not need to be the deepest specialist in every marketing discipline.

You do need enough experience and judgment to know what matters, what good looks like, what should happen next and when something is not good enough.

You’ll likely have strong experience in digital growth or performance marketing,



with depth in some combination of:

- Paid acquisition
- CRO and funnel optimization
- Analytics
- SEO and content
- Growth experimentation

Most importantly, you’ve shown that you can own outcomes rather than wait for direction.

⚡ You’ll probably thrive here if you

- Think in systems: You turn ambiguity into priorities, goals and ownership.
- Take responsibility: You don’t wait to be told what to do next.
- Hold standards: You’re comfortable challenging weak work.
- Drive accountability: You follow through when commitments slip.
- Stay hands-on: You’re still willing to get into the detail when needed.
- Think commercially: You care about revenue and customer value, not vanity metrics.
- Develop people: You enjoy helping smart, ambitious marketers improve.
- Use AI deeply: AI is part of how you work, not just an occasional tool.

?️ Player-coach, not corporate manager

We’re a relatively small company, so this isn’t a role for someone who only wants to manage.

Some days you’ll be setting growth strategy. Other days you’ll be reviewing a campaign, improving a funnel, challenging a landing page or helping a team member produce better work.

You should be comfortable moving between strategy, systems, people and execution.

? What success looks like

After 12 months

- Marketing has explicit priorities and a strong operating rhythm.
- Acquisition and conversion performance are improving.
- Experiments are moving into market quickly.
- The team is producing better work with less oversight.
- Accountability is clear and consistent.
- The CEO is involved in major strategic decisions, not day-to-day marketing management.

? Why EasyAsset

- Real scale: Existing customers, revenue and buyer demand
- Big opportunity: Expanding into a broader asset ecosystem
- AI-first: Freedom to rethink how a modern marketing team operates
- High influence: Marketing is central to company growth
- Real autonomy: Genuine room to shape and own the function

Location: Zetland, Sydney

Work style: Primarily office-based

Package: $140,000-$170,000 base + super + performance bonus, depending on experience

📌 ? Growth Marketing Lead (Sydney)
🏢 EasyAsset
📍 Sydney