Senior Paid Media Manager

Welcome · Darlinghurst, Sydney · Full-time

Ten disciplines. One roof. No handoffs.

We're the only true full-service agency in Australia with all ten disciplines genuinely in-house: strategy, brand, creative, design, content, digital, SEO, paid media, social and technical engineering. Same floor, same accounts, same coffee machine. Darlinghurst, right on Hyde Park.

We don't outsource. We don't hand off. There's no production line and no account manager playing telephone between three suppliers. Every brief is owned by people who sit within ten metres of each other and actually care how it lands.

What that means for you: you see the whole account, not your slice of it. Search sits next to creative. Strategy sits next to engineering. The learning curve here is steeper than anywhere else you'll work, and that's the entire point.

The Role

Paid media, end to end, across a premium portfolio of globally recognised brands.

You'll own strategy and execution across Google, Meta, LinkedIn, TikTok and programmatic. Real budgets, real autonomy, real accountability for the number at the bottom of the report.

We want someone who gets a genuine kick out of the work. Finding the efficiency nobody else spotted. Scaling the thing that's working. Killing the thing that isn't, fast, without getting precious about it. Turning spend into outcomes a CFO would recognise.

AI is rewriting paid media faster than any channel we run. If it's already in your workflow, brilliant. If it isn't yet but you're curious and quick, we'll back you and fund the learning.

What You'll Own

- Full-funnel paid strategy across Google Ads (Search, Performance Max, Demand Gen, YouTube, Shopping, Retargeting), Meta, LinkedIn, TikTok and programmatic
- Budget, bidding and forecasting across a multi-account portfolio
- Measurement that holds up under scrutiny: GA4, GTM, server-side tagging where it counts, Consent Mode, CAPI and offline conversion imports
- Creative testing at pace,



briefing our in-house creative team directly instead of firing briefs into a black hole
- Ad copy that earns the click and the conversion, not just the impression
- Audience strategy, first-party data activation, competitor and intent analysis
- Incrementality, geo and holdout testing. We're interested in what actually moved, not a last-click scoreboard
- AI in the workflow: creative variants, script automation, anomaly detection, audience insight, reporting
- Client-ready reporting across CPL, CPA, ROAS, MER and LTV, with a transparent recommendation attached
- Staying ahead of platform change, because it never stops
- Working daily with creative, SEO, content and strategy on the same accounts

About You

- 3 to 5+ years hands-on across Google Ads and Meta, agency side preferred
- Results you can walk us through in detail: what you changed, why you changed it, what it moved
- Deep in GA4 and Google Tag Manager. Tracking, attribution and conversion setup don't intimidate you
- Sharp on keyword intent, bidding strategy, audience segmentation and conversion optimisation
- Already using AI tools in your paid workflow, or genuinely curious and fast to pick things up. We'll invest either way
- A strategic head with an operator's hands. You can think it through and then actually build it
- You can take a messy data story and explain it to a client in one clear sentence
- You like the pace, variety and expectations of agency life

Bonus Points

- CRO and landing page optimisation
- DV360 or comparable programmatic platforms
- Unbounce, Zapier, marketing automation, or a bit of scripting in Sheets or Python
- Paid experience with luxury, lifestyle or premium consumer brands
- A real eye for creative.



You know what stops the scroll and what gets ignored

What We Offer

- Competitive package including super, structured to suit you
- Performance bonus tied to outcomes we agree on upfront, not vague discretion
- Hybrid flexibility, with a Darlinghurst base you'll actually want to come into
- All ten disciplines in-house. The fastest learning environment in the market, honestly
- Funded training across multiple streams. Not "we encourage learning", actual programs with actual budget
- A globally recognised client list with real budgets and real ambition
- A culture that rewards ownership, ideas and results over hierarchy and vanity metrics

Why Welcome

We've been at this long enough to know exactly what a great agency feels like, and we've spent every year since building one.

This isn't a twelve-month stepping stone. It's a place where careers compound. Your thinking shapes the work, the brands are worth talking about, the people are worth learning from, and there's always a harder problem waiting whenever you want one.

Access to every discipline under one roof is the thing most agencies promise and almost none deliver. Creatives, strategists, designers, SEO specialists, content producers, engineers, all collaborating on the same accounts. At Welcome that isn't a perk. It's just Tuesday.

We're a team of foodies, coffee snobs and firm believers that a good offsite is worth every minute away from the desk. Restaurant discoveries that turn into genuine arguments. Coffee runs that turn into twenty-minute conversations. Offsites with no laptops in sight. We work hard, we eat well, we laugh a lot, and we come back on Monday better for it.

This is built for people who want to do the best work of their careers without burning out, without missing out, and without wondering whether anyone around them gives a damn.

They do. All of us do. That's Welcome.

Sound like you?

Send your CV and three campaigns you're proud of, with the numbers attached. We read every application!

📌 Senior Paid Media Manager (Sydney)
🏢 We Are Welcome
📍 Sydney