Job Description

- Own our lifecycle strategy: Shape how customers move through the funnel, using data, customer signals and performance insights to drive engagement, conversion and revenue.
- Orchestrate leads at scale: Own lead prioritisation and routing to Sales, ensuring opportunities reach the right teams at the right time.
- Drive personalisation: Build and evolve segmentation, targeting, customer journeys and personalisation strategies across our marketing technology ecosystem.
- Turn data into growth: Own lifecycle reporting and analytics across CRM, product analytics and marketing automation platforms, translating insights into action.
- Keep the engine running: Monitor lead pipelines and customer journeys, proactively identifying and resolving breaks, bottlenecks and opportunities for improvement.
- Get hands-on with MarTech:



Work across Salesforce Marketing Cloud and personalisation tools to build journeys and activities when needed, while driving broader MarTech initiatives.
- Continuously optimise: Partner with Product, Data and Growth teams to evolve customer rules, scoring models, routing logic and lifecycle experiences.
- Lead and develop the team: Lead a capable team of Journey Managers, specialists and a Marketing Cloud Engineer, creating clarity and driving measurable business impact.
- Connect teams around the customer: Influence across Marketing, Sales, Product, Data and Technology to align priorities and deliver connected customer experiences.

📌 Head of Lifecycle (Melbourne)
🏢 Lendi Group
📍 Melbourne