Job Description
Bye Bambi is looking for a Social + Content Lead to own and evolve our organic social and content engine as we enter the next chapter of the brand.
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This is a hands-on creative ownership role for someone who can think, make and lead — combining strong social strategy with exceptional taste, cultural instinct and the ability to personally create great content.
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You'll own our organic presence across Instagram, TikTok, Pinterest, YouTube, Stories and Broadcast, translating Bye Bambi's creative world into content that grows audience, builds cultural relevance, creates desire and generates demand.
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We're looking for someone fashion-obsessed, internet-native, visually strong, commercially aware and highly proactive. You should be equally comfortable building strategy, planning a launch, creating a carousel, editing a Reel or TikTok, writing copy, briefing creatives and analysing performance.
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Bye Bambi is entering an ambitious recent chapter, and we want someone excited to help build a more distinctive, culturally relevant and imaginative fashion world through social and content.
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Melbourne strongly preferred. 3–5 days/week depending on candidate and structure. Exceptional remote candidates may be considered.
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Applications reviewed on a rolling basis. Interviews commence immediately. Role may be filled before closing date.
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KEY RESPONSIBILITIES:
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Own and continuously improve Bye Bambi's organic social + content strategy
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Own Instagram, TikTok,



Pinterest, YouTube, Stories, Broadcast and Shorts
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Build and manage the master content calendar and forward content bank
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Develop original content concepts, recurring franchises and culturally relevant formats
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Create high-quality social content including carousels, Reels, TikToks, Stories, captions and social-native imagery
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Own social storytelling across launches, Core products, MOTION, creators, community and evergreen content
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Translate Bye Bambi's creative direction into platform-native content without compromising brand quality
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Brief and collaborate with our creative production, creator/community and ecommerce teams
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Attend shoots, activations and events where relevant and capture social-native content
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Integrate creator and UGC content intelligently across channels
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Analyse social performance and turn insights into clear actions, tests and improvements
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Build audience growth while protecting Bye Bambi's distinctiveness and cultural relevance
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Ensure content is consistently planned ahead rather than operating through daily posting panic
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Identify emerging platform, cultural and creative opportunities proactively
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Help build social systems, workflows, reporting and appropriate AI/automation
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Progressively own day-to-day social decision-making so the Founder remains the creative North Star rather than the daily Social Manager
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📌 Social + Content Lead (Victoria)
🏢 Bye Bambi
📍 Victoria