Lead Brand Strategy, Above-the-line, PR & Comms, including Content and Social, Community, and Product Marketing
Own Amber's brand marketing plan across all programs, campaigns, and channels
Manage an established team of five, balancing hands-on work with delegation and empowerment
Sit on the Growth Leadership Team and partner with Growth Marketing, Sales, and Product Growth
Align Sales, Product and PR in explaining Amber's story
Work with Design on brand identity and guidelines
Work with Product and Operations to ensure the brand promise matches the user experience
Set goals and metrics demonstrating brand marketing effectiveness
Lead large-scale campaigns from ideation through creative, content and distribution
Report directly to the CMO and contribute to the marketing leadership group
Requirements
8+ years in marketing, brand or creative leadership, ideally with real budget and growth target ownership
Bridge big-brand thinking with startup/scaleup pace
Comfortable operating at the strategic level and getting hands-on with execution
Experience running large-scale campaigns end to end, from idea through creative and content to distribution
A point of view on what Amber's brand should be doing next and confidence to argue for it
Ability to communicate with executives, designers and journalists
Ability to read the team,



brand and priorities quickly and contribute in the first few days and weeks
Passion to learn about energy helpful but not required
Candidates must already be based in Australia, preferably Melbourne, with full working rights
Current working visa required for sponsored candidates already in Australia
Core Competencies
Demonstrates expertise in leading brand strategy and managing large-scale marketing campaigns while effectively collaborating with cross-functional teams.
Proven ability to balance strategic oversight with hands-on execution and team empowerment.
Highest-signal resume keywords
Brand Strategy Leadership
Large-Scale Campaign Management
Cross-Functional Collaboration
Team Management and Empowerment
Strategic Communication
Hard Skills
Brand Marketing
Campaign Development
Content Marketing
Public Relations
Community Marketing
Product Marketing
Metrics and Goal Setting
Creative Development
Execution of Marketing Plans
Budget Management
Soft Skills
Strategic Thinking
Hands-On Execution
Communication with Executives
Team Reading and Adaptability
Passion for Learning
Industry Keywords
Growth Marketing
Brand Identity
User Experience
Marketing Leadership
Startup/Scaleup Workplace
Australian Working Rights
Melbourne Location
#J-*****-Ljbffr

📌 Head Of Marketing – Brand, Parental/Maternity Leave Cover (Melbourne)
🏢 Jobtailor
📍 Melbourne