# Marketing ManagerKFC Head Office## Job Description* Lead some of KFC Australia's biggest marketing moments, from strategy through to launch* Turn customer and commercial insights into campaigns that drive brand and business growth* Partner across Product, Commercial, Digital, Operations, Media and our agency network**At KFC, our people are at the heart of everything we do.** We're passionate about creating great experiences for our customers and our people — and our Marketing team plays a huge role in keeping KFC one of Australia's most loved and iconic brands.As our **Marketing Manager**, you'll lead some of KFC Australia's biggest marketing moments, finding the growth opportunity, building the plan and bringing together product, price, promotion and creative to give Australians more reasons to choose KFC.Working across Product, Commercial, Finance, Operations, Digital, Media and our agency partners, you'll turn complex business challenges into simple, compelling customer propositions — with great-tasting food at the heart of them.**A DAY IN THE LIFE****Find the growth*** Know your portfolio inside out, using customer, sales, category and competitor insights to identify opportunities.* Partner with Commercial and Finance on forecasting, pricing,



promotions and investment.* Make smart trade-offs across product, price, promotion and marketing spend.* Stay close to performance and act quickly when there's more growth on the table.**Turn strategy into action*** Build marketing plans that connect what customers want, what KFC stands for and what the business needs.* Turn insights into propositions people genuinely want to buy.* Balance short-term sales opportunities with long-term brand growth.* Create explicit priorities that keep teams focused on what matters most.**Make marketing people can't ignore*** Lead integrated campaigns from strategy and briefing through to launch and optimisation.* Champion distinctive, effective creative that builds brand buzz and keeps KFC culturally relevant.* Bring paid, owned and earned channels together to make KFC moments feel bigger.* Ensure product, price, customer experience and communications work together.**Make every dollar earn its keep*** Set clear commercial, customer and brand measures from the outset.* Use performance data to understand what's working, what isn't and why.* Optimise plans and investment based on results and emerging opportunities.* Manage budgets with discipline and a transparent focus on return.
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📌 Marketing Manager - Kfc Head Office (Melbourne)
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📍 Melbourne