- Lead Brand Strategy, Above-the-line, PR & Comms, including Content and Social, Community, and Product Marketing
- Own Amber's brand marketing plan across all programs, campaigns, and channels
- Manage an established team of five, balancing hands-on work with delegation and empowerment
- Sit on the Growth Leadership Team and partner with Growth Marketing, Sales, and Product Growth
- Align Sales, Product and PR in explaining Amber's story
- Work with Design on brand identity and guidelines
- Work with Product and Operations to ensure the brand promise matches the user experience
- Set goals and metrics demonstrating brand marketing effectiveness
- Lead large-scale campaigns from ideation through creative, content and distribution
- Report directly to the CMO and contribute to the marketing leadership group

Requirements

- 8+ years in marketing, brand or creative leadership, ideally with real budget and growth target ownership
- Bridge big-brand thinking with startup/scaleup pace
- Comfortable operating at the strategic level and getting hands-on with execution
- Experience running large-scale campaigns end to end, from idea through creative and content to distribution
- A point of view on what Amber's brand should be doing next and confidence to argue for it
- Ability to communicate with executives, designers and journalists
- Ability to read the team,



brand and priorities quickly and contribute in the first few days and weeks
- Passion to learn about energy helpful but not required
- Candidates must already be based in Australia, preferably Melbourne, with full working rights
- Current working visa required for sponsored candidates already in Australia

Core Competencies

Demonstrates expertise in leading brand strategy and managing large-scale marketing campaigns while effectively collaborating with cross-functional teams. Proven ability to balance strategic oversight with hands-on execution and team empowerment.

Highest-signal resume keywords

- Brand Strategy Leadership
- Large-Scale Campaign Management
- Cross-Functional Collaboration
- Team Management and Empowerment
- Strategic Communication

Hard Skills

- Brand Marketing
- Campaign Development
- Content Marketing
- Public Relations
- Community Marketing
- Product Marketing
- Metrics and Goal Setting
- Creative Development
- Execution of Marketing Plans
- Budget Management

Soft Skills

- Strategic Thinking
- Hands-On Execution
- Communication with Executives
- Team Reading and Adaptability
- Passion for Learning

Industry Keywords

- Growth Marketing
- Brand Identity
- User Experience
- Marketing Leadership
- Startup/Scaleup Workplace
- Australian Working Rights
- Melbourne Location

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📌 Head of Marketing – Brand, Parental/Maternity Leave Cover (Melbourne)
🏢 Jobtailor
📍 Melbourne