Global Seafoods is seeking an experienced and commercially astute Senior Multi State Manager to lead our Foodservice sales strategy across the East Coast of Australia. Based in VIC, QLD, or NSW, this is a senior field sales role responsible for driving revenue growth primarily through distributor partnerships, while managing a select portfolio of bespoke Key End User accounts across Victoria, Queensland, New South Wales and the Australian Capital Territory. This is a high-impact, autonomous role suited to a strategic sales qualified who thrives in the field, understands the foodservice supply chain from distributor to plate, and brings energy and credibility when working with chefs, operators, buyers and distributor sales teams alike.

Key responsibilities

Develop, manage and grow relationships with foodservice distributors across VIC, QLD, NSW and ACT.

Conduct regular business reviews with distributor partners, tracking sell-through performance, identifying gaps and driving joint business planning.

Engage and activate distributor sales teams through training, joint calls, product demonstrations and incentive initiatives.

Ensure product ranging, pricing compliance and promotional activity is executed consistently across all route-to-market partners.

Manage a select portfolio of bespoke high-value end user accounts, providing a senior level of customer service and strategic partnership.

Conduct structured, priority-based call cycles to ensure key accounts receive consistent engagement and proactive solutions.

Identify, pursue and convert new end user opportunities within the restaurant, hotel, catering,



institutional and contract segments.

Confidently demonstrate, cook and present Global Seafoods products to chefs, cooks and food & beverage managers.

Achieve and exceed monthly, quarterly and annual sales budgets and raw margin goals across the East Coast territory.

Provide monthly written territory reports to the GM Sales, including performance against budget, pipeline updates and market intelligence.

About you

Demonstrated experience in a senior foodservice sales, business development or key account management role.

Proven track record managing and growing distributor relationships within the foodservice channel.

Experience managing bespoke end user accounts (restaurants, hotels, caterers, institutional) at a senior level.

Background knowledge of seafood and/or meat products is highly regarded, though not mandatory.

Culinary qualifications or hands-on kitchen experience is an advantage.

East Coast market knowledge - familiarity with key foodservice operators and distributors across VIC, QLD, NSW and/or ACT.

Solution selling - ability to identify customer needs and tailor compelling product propositions.

Strong negotiation and influencing skills at all levels, from distributor reps to senior buyers and executive chefs.

Excellent presentation skills - confident and credible in front of individual customers and groups.

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and email/calendar management (MS Outlook).

About us

Global Seafoods is a dynamic national sales organisation operating in the foodservice sector across Australia's East Coast.

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📌 Senior Food Service East Coast Manager (Queensland)
🏢 Global Seafood Distributors
📍 Queensland