Job Description

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- Lead Brand Strategy, Above-the-line, PR & Comms, including Content and Social, Community, and Product Marketing
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- Own Amber's brand marketing plan across all programs, campaigns, and channels
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- Manage an established team of five, balancing hands-on work with delegation and empowerment
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- Sit on the Growth Leadership Team and partner with Growth Marketing, Sales, and Product Growth
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- Align Sales, Product and PR in explaining Amber's story
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- Work with Design on brand identity and guidelines
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- Work with Product and Operations to ensure the brand promise matches the user experience
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- Set goals and metrics demonstrating brand marketing effectiveness
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- Lead large-scale campaigns from ideation through creative, content and distribution
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- Report directly to the CMO and contribute to the marketing leadership group
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Requirementsn n
- 8+ years in marketing, brand or creative leadership, ideally with real budget and growth target ownership
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- Bridge big-brand thinking with startup/scaleup pace
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- Comfortable operating at the strategic level and getting hands-on with execution
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- Experience running large-scale campaigns end to end, from idea through creative and content to distribution
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- A point of view on what Amber's brand should be doing next and confidence to argue for it
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- Ability to communicate with executives, designers and journalists
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- Ability to read the team,



brand and priorities quickly and contribute in the first few days and weeks
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- Passion to learn about energy helpful but not required
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- Candidates must already be based in Australia, preferably Melbourne, with full working rights
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- Current working visa required for sponsored candidates already in Australia
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Core Competenciesn

Demonstrates expertise in leading brand strategy and managing large-scale marketing campaigns while effectively collaborating with cross-functional teams. Proven ability to balance strategic oversight with hands-on execution and team empowerment.

Highest-signal resume keywordsn

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- Brand Strategy Leadership
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- Large-Scale Campaign Management
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- Cross-Functional Collaboration
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- Team Management and Empowerment
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- Strategic Communication
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Hard Skillsn n
- Brand Marketing
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- Campaign Development
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- Content Marketing
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- Public Relations
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- Community Marketing
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- Product Marketing
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- Metrics and Goal Setting
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- Creative Development
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- Execution of Marketing Plans
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- Budget Management
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Soft Skillsn n
- Strategic Thinking
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- Hands-On Execution
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- Communication with Executives
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- Team Reading and Adaptability
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- Passion for Learning
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Industry Keywordsn n
- Growth Marketing
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- Brand Identity
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- User Experience
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- Marketing Leadership
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- Startup/Scaleup Setting
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- Australian Working Rights
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- Melbourne Location
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📌 Head of Marketing - Brand, Parental/Maternity Leave Cover (Victoria)
🏢 Jobtailor
📍 Victoria