G'day Group in Adelaide, Australia, is seeking a CRM Marketing Specialist to drive member growth, engagement and loyalty across G'day Parks and G'day Rewards. You will develop targeted campaigns using insights and data to support acquisition, activation, retention and revenue growth.
Collaborating with Loyalty, Parks and Performance teams, you'll manage campaigns end-to-end—from audience segmentation and journey design to execution, testing and reporting—while evolving voucher and loyalty