Be responsible for the tactical execution of Search campaigns, underpinned by sophisticated optimisation strategies to drive continuous performance improvements

Purpose of the role

The Performance Marketing Manager for Pay-Per-Click (PPC) is the operational, technical, and commercial lead for the PPC channel for the Budget Direct brand's Home portfolio (Home, Contents, Pet and Life). You will be responsible for the tactical execution of Search campaigns, underpinned by sophisticated optimisation strategies to drive continuous performance improvements. Working closely with the Senior Manager and the wider Performance Marketing team, you will help to optimise, innovate, and future-proof our mature, high-volume search ecosystem.

Position Accountabilities

Push the Boundaries of Search Strategy:

- Partner with PPC Specialists, SEO and Content teams to own the search landscape – we're not just competing, we're leading
- Build winning roadmaps that span creative, audiences, bidding, landing pages, and product innovation
- Run continuous experiments – test everything, learn fast, scale what works
- Sharpen our bidding game using smart data signals – bid smarter, not just bigger
- Help Budget Direct own the real estate that matters on Google and Bing
- Create reports that actually get read – weekly and monthly breakdowns that tell a story, not just numbers
- Spot the patterns – macro trends, competitor moves, and what it means for us
- Translate tech speak into business speak – make PPC complexity crystal clear for leadership
- Build strategic partnerships with Google and Microsoft to stay ahead
- Arm the business with actionable insights that drive smarter decisions

Drive Real Commercial Results

- Own the Home portfolio numbers – volume targets, efficiency, and hitting those acquisition goals
- Manage budgets like they're your own – daily pacing, forecasting, and squeezing every ounce of efficiency from channel spend
- Own the finances end-to-end – from POs to invoice reconciliation

Master the Tech & Lead with AI

- Be the go-to expert in SA360, Google Ads, and Microsoft Ads – your team will look to you to solve the tricky stuff
- Coach your team through technical challenges and show them how to use advanced features like pros
- Dig into the data to find untapped opportunities – which segments should we bet bigger on? Which should we pull back?




- Experiment with AI features – test boldly but always within the guardrails
- Be the human in the loop – AI can do some of the heavy lifting, but you make sure it's doing the right thing

Own the Risk and Compliance Game

- Be the risk guardian for your portfolio – you're accountable for spotting problems before they become disasters
- Keep advertising squeaky clean and aligned to industry regulations
- Stay on top of our risk controls framework and flag anything that doesn't pass the sniff test
- Make risk management your superpower – it's baked into everything you do, not a tick-box exercise

What experience you’ll bring (Qualifications and Experience)

- Experience: 5+ years in Performance Marketing, with at least 3 years of hands‑on experience managing large‑scale, complex Paid Search account portfolios.
- Technical Mastery: Expert‑level knowledge of SA360, Google Ads, and Microsoft Advertising and associated conversion tracking.
- Commercial Acumen: Proven experience managing significant monthly budgets and managing performance to CPA/ROI targets.
- Data Analysis: Proficient in Microsoft Excel and Google Sheets for reporting and analysis of large and disparate data sets.
- Analytics: Knowledge and understanding of web analytics, tag management (GTM), and conversion tracking tools and solutions.
- Financial Rigour: Experience managing POs, invoices, and budget reconciliation.
- Experience with SQL or BigQuery for data extraction and analysis.
- Previous experience in the Insurance or Financial Services sector.
- A strong understanding of SEO principles to facilitate cross‑channel strategy

Location: Toowong - Close to a variety of public transport and easy parking options, the Toowong office has excellent end‑of‑trip facilities (including secure bike storage and showers), outdoor spaces and plenty of up-to-date collaborative areas to work and connect with colleagues. Conveniently based at Toowong Village tower with views of the mountains and the Brisbane River, our location is only 4 km from the city and provides access to retail,



restaurants and other amenities.

The benefits of working at A&G;

- Be rewarded - we recognise high performance and reward our people for their hard work through bonuses and other perks.
- Access to A&G;’s employee reward and recognition platform, powered by Rewards Gateway - Enjoy a wide range of benefits, including:

- Personalised rewards and peer‑to‑peer recognition
- Exclusive discounts and savings across more than 600 top retailers
- A comprehensive recognition program that celebrates milestones and achievements—helping you feel valued every step of the way

- Work flexibility - with options to work from home two days per week.
- Options for leave - life happens, so we’ve got volunteer days, an additional paid ‘ME’ day, paid parental leave and the opportunity to purchase additional leave to cover all of the big stuff.
- Grow with us - we’ve got learning and professional development opportunities to suit everyone.
- Give back - our A&G; Difference program gives you the power to change our community for the better through volunteering, fundraising and donation opportunities for causes that you’re passionate about.

Unlock job insights

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Auto & General (A&G;) is the fastest‑growing major Motor and Home insurer in Australia. We provide insurance products and solutions to safeguard a brighter future for our customers, delivered through our multi award‑winning brand Budget Direct and partnerships with leading brands - ING, Qantas and Virgin Money.

Our range of general insurance products protects customer’s most valued possessions on the road, at home and on holiday with various Car, Motorcycle, Home, Contents, Pet and Travel Insurance products as well as Roadside Assistance.

Auto & General (A&G;) is the fastest‑growing major Motor and Home insurer in Australia. We provide insurance products and solutions to safeguard a brighter future for our customers, delivered through our multi award‑winning brand Budget Direct and partnerships with leading brands - ING, Qantas and Virgin Money.

Our range of general insurance products protects customer’s most valued possessions on the road, at home and on holiday with various Car, Motorcycle, Home, Contents, Pet and Travel Insurance products as well as Roadside Assistance.

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📌 Paid Search Marketing Manager (Brisbane)
🏢 Auto & General
📍 Brisbane