We are exclusively representing a leading global crypto exchange on the appointment of a Commercial Director for Australia.

The brief is straightforward: build and accelerate the Australian commercial business.

This is not a role focused on maintaining an established operation. The successful candidate will be expected to assess the market, determine where the greatest opportunities sit and turn those opportunities into measurable commercial growth.

That could mean opening new acquisition channels, developing strategic partnerships, increasing trading activity, expanding into new customer segments or identifying opportunities to strengthen the local product proposition.

The role combines market strategy, business development, distribution and hands-on execution. You will have the backing of a global platform, but significant ownership of what happens in Australia.

What You'll Be Taking On

You will effectively own the commercial agenda for the Australian market.

Your remit will include

- Defining where and how the business should compete in Australia.
- Identifying the customer segments, products and channels capable of generating meaningful growth.
- Building new routes to market and developing strategic distribution relationships.
- Increasing customer acquisition, activation, retention and trading activity.
- Originating and negotiating commercial partnerships from first conversation through to execution.
- Developing local propositions around the capabilities of a global trading platform.
- Identifying opportunities across retail, sophisticated/wholesale and institutional segments.
- Working with Product, Marketing, Growth, Compliance and Risk to take commercial initiatives from concept to launch.




- Using market intelligence and performance data to determine where investment and resources should be directed.
- Building the commercial infrastructure, relationships and potentially the team required to support the next phase of growth.

A key part of the role will be balancing commercial speed with the realities of operating within a regulated Australian market. The Profile The background matters considerably for this appointment. We are looking for someone who has spent their career in a trading-led, transaction-driven environment, rather than traditional corporate financial services.

Relevant backgrounds include:

Crypto / Digital Assets

Exchanges, brokers, trading platforms and digital asset businesses.

CFDs / FX

Online brokers, FX platforms and leveraged trading businesses.

Electronic / Derivatives Trading

Derivatives platforms, electronic markets, brokerage and other transaction-led financial markets businesses.

Online Investment Platforms

Businesses where customer acquisition, trading activity, transaction volumes and revenue are central commercial metrics.

Experience operating within a regulated environment is essential.

Traditional banking backgrounds are unlikely to translate well to this mandate. The setting requires someone accustomed to moving quickly,



testing commercial opportunities, owning outcomes and operating close to the customer and trading activity.

What We're Interested In The strongest candidates are likely to bring a combination of:

- Significant commercial, sales, partnerships, growth or business development experience.
- A demonstrable record of building or materially scaling a market or business line.
- Experience directly influencing revenue, trading volumes, customer growth or transaction activity.
- A strong understanding of the Australian trading and investment landscape.
- Existing relationships across relevant Australian financial, trading, digital asset or distribution networks.
- Experience taking new products, propositions or channels to market.
- The ability to identify an opportunity and personally drive it through execution.
- Strong commercial judgement and quantitative decision-making.
- Experience negotiating complex partnerships and commercial agreements.
- The credibility to operate with senior stakeholders locally and across an international organisation.

We would expect this person to be strategic enough to define the plan but commercial and hands-on enough to execute it themselves. Why This Role

- The attraction is the combination of scale and ownership.
- You are joining an established global trading business with significant technology, product, brand and operational infrastructure behind it, while having the opportunity to shape how that platform grows in Australia.
- For the right individual, this is an opportunity to take ownership of a significant market rather than inherit a narrowly defined commercial function.

📌 Commercial Director, Australia | Crypto Exchange (Sydney)
🏢 Park Brown International
📍 Sydney