Application Deadline: 9 September 2024

Department: Customer Experience - CX

Location: Australia

Description

Great People Work Here.

Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.

We have an exciting opportunity to join Twinings and Co as a Digital Asset Manager & Designer. This role is to be the key owner and specialist of Twinings & Co’s Digital Asset Management system, Bindr. This role will be responsible for managing and executing with excellence in the DAM, whilst designing first-class content across channels (online and in store), ensuring alignment with brand guidelines and in line with business objectives.

Please note: This role is full time on a 12 month fixed term contract.

Key Responsibilities

- Design lead for all creative assets in the Twinings digital ecosystem.
- Owner of the Twinings brand guidelines from a design point of view. This role will be empowered to develop how the guidelines inform all digital channels.
- Owning the Digital Asset Management (DAM) system, including creating all branded assets, templates, asset tagging, asset organisation and other ad-hoc day-to-day admin tasks relating to the DAM.




- Embrace our CX strategic roadmap and to design key templates for our content eco-system, in-line with brand guidelines.
- Work closely with internal stakeholders and external agencies to track asset use and consumption/ performance of asset, generating insights from performance to inform further experience design, content creation, and testing & optimisation decision-making.
- in optimising content for segmentation and personalisation across all platforms, suggesting how to tailor and personalise content, as well as provide considerations for design creation, publication, archiving and/or removal.
- Responsible for all design administration

Skills, Knowledge and Expertise

- Tertiary design qualification or equivalent.
- 5+ years working as a designer in either an agency or in-house.
- 2+ years experience working within a DAM.
- Advanced skills in Adobe Creative Suite, Photoshop, Canva and/or online equivalent platforms
- Experience designing for website landing pages.
- Experience working on eDM templates and software platforms
- Experience working on designing for Amazon, Meta ads
- Exceptional communication, presentation, and management skills.
- Outstanding attention to detail
- Ability to take ownership, direction and be self-reliant is a must.
- Strong ability to build relationships with internal and external stakeholders
- Problem-solving and decision-making abilities

Perks

- Additional 1% Superannuation
- Flexible / Hybrid working options
- Birthday Day Leave
- Discounted Twinings Co products

📌 Designer & Digital Asset Manager (Melbourne)
🏢 Twinings
📍 Melbourne