17 Sep
|
Stratokey
|
Melbourne
17 Sep
Stratokey
Melbourne
The Mission: Build a Scalable B2B Demand Engine
Most growth marketing roles are just about tweaking existing campaigns. This isn’t one of them.
At StratoKey, we provide mission-critical Cloud Data Protection and compliance (CDP) platforms alongside our advanced API Gateway. Global enterprises rely on us to secure high-value data and navigate complex regulatory environments. We have a world-class product; now, we need a strategic architect to build a scalable, predictable revenue engine that matches it.
We are seeking a data-driven, analytical Growth Marketing Leader to take complete ownership of our B2B marketing. This is a builder’s role. You will bring fresh ideas, design long-term demand generation programs, and personally execute the tactics that deliver high-quality inbound leads (MQLs).
As you successfully scale the pipeline, you will have the mandate to hire, lead, and grow the StratoKey marketing team.
What You Will Do (The Playbook)
- Architect the Demand Engine: Design, launch, and optimize a comprehensive marketing program leveraging SEO, SEM, content, email, events, and partner channels.
- Content & Messaging Mastery: Deeply understand our buyer personas to research, write, and publish high-quality, high-converting content and creative media.
- Optimize the Funnel: Own the entire lead-to-opportunity pipeline, translating digital campaigns into highly qualified inbound pipelines (MQLs to SQLs).
- Data-Driven Execution: Relentlessly track campaign metrics and ROI, utilizing a strategic approach with hard analytics to scale what works.
- Market Expansion: Collaborate with internal teams to identify, map,
and penetrate new and existing enterprise market segments.
Who You Are
- A Proven B2B SaaS Marketer: You bring 5 years of B2B marketing experience, including a minimum of 3 years dedicated to SaaS/software demand generation.
- An Analytical Self-Starter: You don't wait for a playbook; you write it. You possess an independent work ethic and a deep passion for contemporary digital and direct outreach marketing.
- An Exceptional Communicator: You love writing. You can take complex technical software concepts and translate them into crisp, compelling, and educational content.
- Commercially Minded: You have a sharp track record of managing marketing budgets, forecasting ROI, and hitting consistent pipeline targets without sacrificing long-term brand equity.
- Loyal & Driven: You value building lasting programs and have a history of 2 year tenures at your previous organizations.
- Team Builder: You know when you need to add resources to accelerate and increase the marketing velocity. You thrive on being a do-er and a manager.
Requirements
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: 5 years in B2B software/SaaS marketing with solid enterprise software comprehension.
- MarTech stack: Experience with marketing tools including HubSpot.
- Location: Must reside in Australia with the ability to manage daily crossover with our Hobart office.
Package
- Salary range: 140 to 165k base super bonus
Direct Candidates Only
- This is a full-time employee position (hybrid/remote).
Strictly no applications from recruitment agencies, external consultants, outsourced service providers, or offshore applicants.
📌 Growth Marketing Leader (Melbourne)
🏢 Stratokey
📍 Melbourne