Melbourne | Guthrie Jewellery

We’re looking for a warm, bubbly and naturally engaging on-camera personality who loves jewellery, engagement rings and design.

This isn’t a generic social-media role where success is measured by posting every day or chasing views. We want someone who can become a recognisable face of the brand, help customers understand their options, showcase beautiful rings and turn content into real conversations, showroom appointments and Australia-wide video consultations.

We design and sell moissanite and lab-grown diamond engagement rings, with a solid focus on quality craftsmanship, personalised service and helping customers create something that feels theirs.

What the role looks like:

You’ll spend time with real rings, stones and custom designs and turn them into engaging short-form content for Instagram, TikTok, Meta advertising and other channels.

You'll explain things like stone size, shape, band width, setting style, moissanite versus lab diamond and custom-design choices in normal, conversational language. You'll also take real customer questions, Pinterest inspiration and common buying dilemmas and turn them into useful content.

A big part of the role is helping people feel comfortable taking the next step. For Melbourne customers, that might mean booking a private showroom appointment. For customers in Sydney, Brisbane, Perth or anywhere else in Australia, that might mean booking a video ring consultation and seeing different options live.

We want someone who can increasingly own the content function, not someone who needs a script handed to them every day.

You’ll probably be a great fit if…

You genuinely enjoy jewellery and engagement rings and already notice details other people don't. You’re naturally expressive and comfortable talking to camera, but you don't come across as forced or overly “influencer-y.”

You’re curious enough to learn the technical side of ring design, and you can translate it into language a normal customer understands. You like answering questions, comparing designs,



hearing customers’ ideas and helping someone work out what suits them.

Experience creating short-form content is valuable, but we care more about camera presence, curiosity, warmth and genuine product passion than your follower count.

Basic filming/editing ability is useful. Strong creative instincts, reliability and the confidence to contribute your own ideas are important.

What success looks like

We’ll look at qualified DMs and enquiries, showroom and video-call bookings influenced by content, video retention, saves and shares, creative output, winning paid-ad concepts and ultimately enquiries influenced by content.

The point isn't simply to generate reach.

The point is to generate trust and qualified buying conversations.

Content rhythm

We’d ideally batch film 1-2 per month, then schedule posts.

From those filming sessions, the goal would be approximately 3–5 strong anchor videos, then multiple alternate hooks, Stories, cutdowns, FAQs and paid-ad variants — producing roughly 15–20 usable pieces of content without needing to invent 20 completely different concepts.

Shortlisted applicants: paid practical audition

We’ll invite shortlisted candidates to complete three short practical exercises using our jewellery:

- Film a 30–45 second 2ct vs 3ct oval comparison.
- Explain moissanite vs lab diamond in normal conversational language.
- Film a video inviting someone outside Melbourne to book a video ring consultation.

We’re looking at how naturally you communicate, whether you create trust, how clearly you explain jewellery, your opening hook, your enthusiasm for the product and whether your CTA feels natural.

When applying

Tell us why jewellery and engagement rings genuinely interest you.

We’d also love to see any previous on-camera content and hear about a few jewellery brands, designers, ring styles or creators you currently follow.

Pay: $30.00 – $55.00 per hour

Expected hours: 5.0 per week

Benefits

- Employee discount
- Profit sharing

Application Question(s):
- Include some notes around your interest within Jewellery

Language:
- English (Required)

Work Location: In person

📌 Jewellery Content & Social Media - Engagement Rings (Southbank)
🏢 Moissanite Engagement Rings
📍 Southbank