Marketing Campaign Manager

Sydney | Full Time

Help more people access life-changing fertility care through data-driven marketing and growth initiatives. At Virtus Health, our purpose is simple: helping people create healthy families.

Through IVF Australia and Queensland Fertility Group, we support thousands of individuals and couples on one of life's most important journeys. Behind every patient interaction is a team of passionate professionals committed to delivering exceptional care, innovation and support.

We are seeking a commercially minded Marketing Campaign Manager to lead growth-focused marketing campaigns across IVF Australia and doctor growth initiatives.

This is an exciting prospect for an experienced marketing professional who enjoys building relationships, influencing stakeholders, delivering campaigns and using data to drive measurable business outcomes.

Why Join Virtus?

- Make a genuine impact by helping more people access fertility care
- Lead high-profile growth and marketing initiatives across IVF Australia
- Partner directly with fertility specialists, senior leaders and business stakeholders
- Own end-to-end campaign strategy, execution and performance reporting
- Work in a collaborative, fast-paced and commercially focused environment
- Be part of an organisation committed to innovation, care and excellence
- Professional development and career growth opportunities

About the Role

Reporting to the Head of Communications, you will be responsible for managing end-to-end marketing campaigns and growth initiatives that support patient acquisition and doctor growth.

Acting as the central point of coordination between doctors, marketing teams, creative partners and agencies,



you will ensure campaigns are delivered effectively and aligned with business priorities.

You will also play an important role in analysing performance, identifying growth opportunities and presenting recommendations to senior stakeholders.

Key Responsibilities

- Lead campaign planning, execution and performance reporting
- Develop campaign briefs and coordinate delivery across internal and external stakeholders
- Build and maintain strong relationships with doctors across the business
- Develop marketing content and coordinate campaign production
- Work closely with creative teams and agency partners
- Manage national and local marketing campaigns
- Monitor campaign performance and provide recommendations for optimisation
- Lead performance reviews and stakeholder meetings
- Analyse doctor performance, activity and growth opportunities
- Develop and implement doctor-specific growth plans
- Support business objectives through targeted marketing initiatives

About You To be successful, you will bring:

- Strong marketing campaign management experience
- Experience in growth marketing, brand marketing or integrated marketing roles
- Demonstrated success managing multiple stakeholders and competing priorities
- Strong commercial acumen and ability to interpret performance data
- Experience presenting insights and recommendations to senior stakeholders
- Experience working with agencies,



creative teams and campaign delivery partners
- Excellent communication, presentation and influencing skills
- Strong organisational and project management abilities
- High levels of personal accountability and resilience
- A proactive, self-sufficient approach to work

Experience within healthcare, professional services, start-ups or other complex stakeholder environments will be highly regarded.

What Success Looks Like In this role, you will:

- Build trusted relationships with doctors and business leaders
- Deliver marketing campaigns that drive measurable growth outcomes
- Use data and insights to identify opportunities and influence decision-making
- Successfully manage multiple priorities while maintaining stakeholder confidence
- Contribute to the growth of IVF Australia and the broader Virtus Health network

Our Commitment to Inclusion

At Virtus, we believe our strength comes from our people and the diverse experiences they bring.

We are committed to creating an inclusive workplace where everyone feels respected, valued and supported to thrive. We welcome applications from people of all backgrounds, cultures, genders, ages, abilities and experiences.

If you require adjustments during the recruitment process, we encourage you to let us know so we can support your participation.

Apply Now

If you're a commercially minded marketer who enjoys stakeholder engagement, campaign management and driving growth through data-led marketing, we'd love to hear from you.

Apply today and help more people access the care and support they need on their journey to creating a family.

Please note that while we appreciate all applications, only shortlisted candidates will be contacted.

📌 Marketing Campaign Manager (Sydney)
🏢 IVF Australia
📍 Sydney