StratoKey is a leading cloud data protection and compliance company. We help organisations around the world to secure their data and meet their compliance requirements. The StratoKey product portfolio consists of two products, our Cloud Data Protection (CDP) platform and our API Gateway. Our CDP and API Gateway combine to offer an integrated compliance solution that is utilized by organisations to meet regulatory and data protection requirements across many different industries.

We are seeking a driven, innovative and “can-do” Marketing Specialist. A leader that can take charge and accelerate our B2B marketing program. You will lead the charge in constructing and implementing marketing programs designed to generate leads for the StratoKey product set.

You will be responsible for putting in place a scalable and predictable program that delivers consistent results. As a Marketing Specialist you will be well versed in enterprise software B2B digital marketing techniques and strategies. This role requires a data-driven and highly motivated individual that has a strong grasp on digital and direct outreach marketing strategies.

An individual that has worked in similar roles with B2B software vendors. You will be inquisitive and someone with an interest in the latest trends and approaches in marketing to drive demand. Someone that can start with a fresh slate and apply their methods to a large market.

As you succeed in the role, you will help grow the StratoKey marketing team. You will be responsible for delivering a marketing and demand generation program that will deliver results over the long term, without sacrificing the month-to-month MQL requirements.

If you are a data/analytics-centric marketing leader, that loves a challenge in scaling enterprise B2B software marketing,



then this could be the perfect role for you.

Responsibilities

- Developing and implementing a comprehensive marketing program
- Researching and creating strategic marketing driven content
- Driving marketing programs that translate into in-bound leads (MQL)
- Build and optimize the lead generation to opportunity funnel
- Working with our teams to target existing and new market segments
- Ensuring alignment on strategy, resources and overall product messaging
- Evaluating and monitoring the ROI of all campaigns and adjust according to the data/metrics
- Developing a deep understanding of buyer personas and product value proposition
- Constructing and publishing high quality content in creative and media
- Utilize, leverage and enhance all demand generation channels including SEM, SEO, content, email, events, partners

Requirements

- Degree in marketing, business or related fields;
- 5+ years of B2B marketing experience (including digital)

3+ years demand generation experience 3+ years working for SaaS or software companies in the B2B market
- Held tenures of greater than 2 years at previous organizations
- Proven success in running a B2B marketing programs for software or SaaS
- Understanding of enterprise software
- A solid self-starter and independent work ethic
- Excellent content writing and communication skills
- Passionate about marketing
- Experience with managing a budget, reporting and meeting ROI and MQL requirements

Location

- Remote / Hybrid – Crossing over daily to our Hobart office (some travel required)

Please do not apply if you are:

- Recruiters or recruitment firms
- Consultants canvasing for new clients
- Agencies
- Outsourced providers
- Companies
- Individuals residing outside Australia

This is a full-time role for an individual with a strong track record – not a company or service provider.

📌 Marketing Specialist (Melbourne)
🏢 Stratokey
📍 Melbourne