About the Company

Complete Food Services is a proudly 100% Australian, independently owned and operated wholesale food and beverage supplier based in Preston, Victoria. Since 1991, we have supplied quality food and beverage products to Australian cafés, restaurants, hotels, pizza bars, cruise ships and retail outlets. We are an importer, distributor and manufacturer of everyday pantry staples, carrying an extensive range of national brands, private labels and exclusively imported products, including Italian imports and our Pizzaiolos range.

The Role

We are seeking a full-time Sales and Marketing Manager to lead the development and execution of marketing strategies for our wholesale food and beverage business. This role is responsible for identifying market opportunities and advising on the development, coordination and implementation of plans for pricing and promoting our products to business customers across the foodservice sector.

Key Duties

1. Research market demand and characteristics for new and existing food and beverage products, analysing sales data and customer feedback

2. Develop and execute marketing objectives, policies and programs to support business growth in the foodservice and hospitality sector

3. Undertake market research to identify opportunities for current and existing product ranges, including imported Italian products and exclusive label offerings

4.



Advise on product mix, pricing, advertising, sales promotion and distribution channels for our wholesale product catalogue

5. Analyse sales and customer data to assess market performance and inform marketing decisions

6. Develop and implement marketing plans for products supplied to cafés, restaurants, hotels and retail outlets

7. Advise on pricing strategies and product mix, assessing impact on sales performance and profitability

8. Define target customer segments and develop product positioning and marketing messages for each segment

9. Prepare campaign briefs and coordinate production of product guidelines, presentations, email communications and digital content

10. Monitor campaign outcomes and prepare reports and recommendations for management on market opportunities and marketing performance

Requirements

· Bachelor degree in Marketing, Business, Commerce or a related field

· Minimum 5 years of relevant marketing experience in the B2B sector

· Experience in brand management, digital and traditional marketing

· Strong analytical skills with experience in reporting and performance tracking

· Proficiency in digital marketing platforms such as Google Analytics and Google Ads

· Excellent communication and stakeholder management skills

📌 Sales and Marketing Manager (Preston)
🏢 SKYSAL UNIT TRUST/COMPLETE FOOD SERVICES
📍 Preston