Count (ASX:CUP) is one of Australia’s largest professional advisory businesses, supporting a community of more than 500 accounting, wealth and specialist services firms. In FY25 we served over 160,000 clients and delivered group revenue of $144 million — and we’re well advanced in our strategy to become the country’s leading provider of integrated accounting and wealth services.

About the role

We’re looking for a Practice Development & Client Engagement Manager to help the licensed financial advice firms in our GPS Wealth network build stronger, more successful and more valuable businesses.

Reporting to the Head of GPS Wealth, this role blends practice development, business coaching and adviser engagement with ownership of the Game of Money — our market-leading proprietary client engagement framework. You’ll work side by side with advisers and practice leaders to drive business growth, lift client outcomes and strengthen adviser capability, while shaping and scaling a framework that is transforming how advisers communicate the value of advice.

What you’ll do

- Build trusted relationships with advice firms across the GPS Wealth network and support them to grow sustainably.
- Coach firms on operational efficiency, business performance and profitability.
- Lead the ongoing development and enhancement of the Game of Money framework, resources and tools.
- Deliver training workshops, webinars and coaching sessions that build adviser capability and confidence.
- Help advisers embed the framework into their advice process and client engagement model.
- Contribute to our events program,



including National Conference and Professional Development Days.
- Champion professionalism, ethical conduct and client-first advice, escalating risks and issues early.

What you’ll bring

- At least 7 years’ experience in financial advice or wealth management.
- A degree in Business, Commerce, Financial Planning or a related discipline.
- Proven experience in practice development, adviser coaching or relationship management, ideally within a licensee or adviser network.
- Strong commercial acumen and a solid grasp of what drives growth and profitability in an advice business.
- Confident facilitation, coaching and presentation skills.
- Experience driving adoption of technology-enabled solutions, projects or change initiatives.
- A genuine passion for helping advisers build better businesses and deliver better client outcomes.

Why Count

- You’ll join a marketing team with genuine ownership of its work, in a business investing seriously in its brands. The role reports to the Marketing Lead and sits close to the decisions.
- At Count, we are committed to fostering your career development. You'll have the opportunity to work alongside industry leaders and expand your skills and expertise.
- Birthday leave, Corporate Volunteering Days and Fundraising matching, reimbursement for financial planning, and more!
- The ability to make a difference - Through the Count Charitable Foundation, our network contributes over $1.2 million annually to support people and communities in need.

If you’re ready to shape the future of adviser engagement in Australia, we’d love to hear from you. Apply with your CV today!

📌 Practice Development & Client Engagement Manager (Sydney)
🏢 Count Group
📍 Sydney