Recruitment of a second Marketing Coordinator to cover Erin Griffith's maternity leave on a maximum term contract until 31 October 2027.

Recruitment on a maximum term contract (12 months until 31 October 2027) to a Marketing Coordinator role to cover Erin Griffith's maternity leave role. Position Description same as Danielle' Palfi's PD.

The Senior Marketing and Communications Coordinator is responsible for assisting with the delivery of digital and online communications, whilst providing support to Burnie Brae to enhance its reputation through marketing, communication, and events.

Requirements:

Knowledge / Qualifications:

- Current National Police Check
- Tertiary Qualifications in marketing or a related field

Work Experience:
- Minimum 5 years’ experience in a similar marketing role or related discipline preferred.
- Experience assisting with new marketing strategies and initiatives.
- Experience working with multiple marketing platforms, including social media.
- Experience with desktop publishing and web design
- Experience with video production would be highly advantageous.
- Experience in community services and/or aged care will be highly regarded.

Personal Qualifications / Attributes / Traits / Capabilities:

- Excellent copywriting, written, and verbal communication skills.
- Excellent organisation, multi-tasking, and time management skills
- Excellent customer relationship and interpersonal skills.
- Strategic thinking with the ability to influence others.
- The ability to collect and analyse online trends.
- Confidentiality

Key accountabilities:

Marketing Strategy

- Plan, execute and evaluate marketing strategies and plans for assigned services areas, departments and/ or Burnie Brae subsidiaries in line with the Burnie Brae Strategic Plan
- Deliver outcomes associated with the marketing plan and strategies, ensuring KPIs are achieved.
- Identify opportunities to improve current marketing platforms and processes.
- Conduct proactive research to understand industry trends and member/client motivation.
- Work to understand and improve the customer experience journey across Burnie Brae.




- Build relationships with internal and external customers to enhance marketing delivery.
- Proactively seek feedback from internal and external customers on their marketing experience.
- Maintain up-to-date knowledge of all Burnie Brae services and initiatives.

Marketing Campaigns

- Develop and drive campaigns and activities in-house to achieve delivery.
- Develop relationships with external agencies and provide briefs.
- Source and use relevant and up-to-date research to support campaigns.
- Segment audiences through best strategies to identify opportunities and develop targeted creative campaigns.
- Ensure brand consistency across deliverables.
- Develop and deliver promotional and sales-oriented content for offline and online assets, artefacts, posts, and materials.
- Provide recommendations and support to managers in the development of initiatives.
- Coordinate the design and delivery of marketing collateral to support marketing initiatives.

Digital Marketing

- Coordinate the digital marketing efforts, including website management, email marketing, and online advertising campaigns.
- Create digital communications content for staff and client publications, newsletters, website, social media posts and presentations.
- Responsible for the creation and distribution of the monthly newsletter including sourcing articles and images, writing, and editing content, and writing event and news summations.
- Adhere to the appropriate authorisation and approval process prior to distributing communications.
- Engage Creative Intersection to update web pages on Burnie Brae's website when required.
- Leverage analytics tools to measure and optimize the effectiveness of digital marketing efforts.
- Monitor and evaluate online advertising campaigns across various platforms, such as Google Ads,



social media ads, and display advertising. Monitor ad performance and adjust targeting parameters to optimize results.
- Analyse website traffic, social media engagement, email open rates, click-through rates, and conversion metrics.
- Work to improve our organization's online visibility through effective search engine optimisation (SEO) strategies.

Communications, PR and Media
- Conduct interviews to feature across platforms.
- Manage the organisation’s social media presence.
- Develop positive relationships with stakeholders to provide a high level of support to improve marketing and support the department's vision and business objectives.
- Support key events and campaigns across the organisation, including planning, coordination, and execution in conjunction with the Senior Leadership Team.
- Work closely with internal clients to understand their communication needs and provide strategic guidance.
- Writing, editing, proofing, and maintaining content for the organisation’s websites, marketing campaigns, email communications, social media channels and other digital platforms

Create compelling media materials.
- Coordinate media opportunities as required by the Senior Leadership Team.
- Track, measure and improve the effectiveness of communications activities.
- Promote the Burnie Brae brand at trade shows and industry-related events as required by the Senior Leadership TeamCustomer Lifecycle
- Map customer lifecycle journeys/touchpoints across channels and understand how to use them for optimization.
- Explore data across Burnie Brae and harness it for improved customer relationship management, direct marketing, and automation build.
- Support communications, social media & advertising activities as required.
- Complete other tasks to provide strategic marketing and communication outcomes for internal and external clients.
- Monitor monthly marketing budget requirements.

Other

- Health and safety for self and others as per the Burnie Brae Policies.
- To support the vision, mission and values of the organisation.
- Any other duties requested.

📌 SCHADS LEVEL 4.3 - SNR MARKETING ADVISOR (Chermside)
🏢 Burnie Brae
📍 Chermside