Application Deadline: 30 August 2023

Department: Marketing

Location: Australia

Description

Great People Work Here.

Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.

We have an exciting opportunity to join the Marketing team in a newly created role as a Senior Brand Manager. Working together with cross functional teams and reporting to the Marketing Manager (New Spaces), this role is critical in delivering the long-term brand initiatives and future growth for the Twinings Brand. This role will focus on leading the long-term innovation initiatives in the Marketing team and responsible for developing NPD initiatives, portfolio management, commercial leadership, initiative commercialization and in-market analysis.

Key Responsibilities

- Support the Marketing Manager in the development of the long-term strategic brand plan for the Twinings portfolio
- Own and lead components of the 5-year strategic plan of the overall Twinings portfolio plan
- Collaborate with cross functional teams (including R&D; in the UK) on the development and delivery into market of NPD in recent spaces (beyond the tea bag)
- Work closely with the Insights Team to undertake the relevant research to build and validate NPD
- Lead all aspects of Gate paper development on key projects ensuring commercial team alignment
- Lead the development of new concepts (product format, sensory), exploring Twinings’ entry into new categories and channels
- Work closely with design agencies to create impactful new designs, whilst leveraging the strength of existing DBAs




- Oversee the implementation of key NPD into market and customer marketing initiatives in-store including target setting, executional planning and post analysis as required
- Collaborate with the Sales Team to develop compelling customer presentations and engagement tools to support engagement in and commitment towards Twinings plans
- Lead commercial analysis and performance reporting on ANZ
- Lead the brand through the IBP process by undertaking relevant performance analysis using internal and external sources of data and attend Activity review and Stage & Gate meetings
- Collaborate with the Connections Team in support the development and implementation of key components of Twinings connections plans (Media, Social, PR, sampling etc) for ANZ
- Partner with the Connections Team to build a connections plan and FAQ for NPD initiatives
- Partner with the Insights team in brand health, creative and media performance analysis and tracking

Skills, Knowledge and Expertise

- Minimum of 5 years’ experience working in FMCG in Brand Marketing with a strong innovation background
- Tertiary qualification in Marketing/Commerce or related fields
- Demonstrated experience in the development and implementation of marketing strategies to bring new products into the market
- Experience leading project teams, working collaboratively with cross functional internal and external stakeholders at all levels
- Knowledge of marketing best practice, the integration of functions within it and current practice in brand management
- Strong resilience and agility with the ability to work in a fast-paced environment and able to manage priorities and meet key deadlines
- Strategic thinking mindset with ability to make decisions and drive change
- Strong verbal and written communication skills at all levels

Benefits

- Additional 1% Superannuation
- Flexible / Hybrid working options
- Birthday Day Leave
- Discounted Twinings Co products

📌 Senior Brand Manager (Melbourne)
🏢 Twinings
📍 Melbourne