Help us grow Cooler with the right customers

Cooler is looking for an experienced Sales Executive to grow our customer base across our range of transport and fleet products and services.

This is a genuine sales role. You’ll be out talking to fleet operators, transport businesses, Dealerships and other commercial customers, understanding what they’re trying to achieve, and finding where Cooler can genuinely help.

Sometimes that might be a current Refrigerated Truck Body. Sometimes it’s a repair or fleet maintenance solution, a Rapid Sider, a Specialist Vehicle Build or another capability from across Cooler.

The important part is understanding the customer first — then putting forward the right solution.

You’ll have the backing of our management, engineering, production and service teams, but you’ll take ownership of building relationships, finding opportunities and turning them into good business for both Cooler and the customer.

About Cooler

Cooler is a Brisbane-based vehicle and fleet solutions business with more than 40 years of experience supporting Australian transport operators.

We design and manufacture refrigerated truck bodies and specialist commercial vehicles, support fleets through service and repairs, and continue to develop new products and solutions for the transport industry.

We’re a practical business. We like good people, straight conversations and doing what we say we’ll do.

Our customers range from owner-operators through to major national fleets, and many of those relationships have been built over years.

We’re looking for someone who can help us build the next ones.

The Opportunity

This isn't an account-management role where you sit back and wait for the phone to ring.

You’ll be expected to get out into the market, meet people, ask good questions and create opportunities.

At the same time, we’re not interested in hard-sell tactics or chasing business that isn’t a good fit.

We want someone who can earn trust, understand a customer’s operation and recognise where Cooler can make a genuine difference.

You’ll be responsible for:

- Identifying and approaching prospective customers

- Building relationships with fleet managers, business owners, transport managers, dealers and operational decision-makers

- Visiting customer sites and understanding how their vehicles and fleets actually operate

- Generating qualified appointments and new sales opportunities





- Running proper discovery meetings before jumping to a solution

- Understanding customer requirements and working with our technical teams to develop the right response

- Preparing and presenting proposals

- Following opportunities through properly, rather than letting good leads disappear

- Developing relationships with dealers, suppliers, industry contacts and referral partners

- Keeping opportunities, activities and forecasts accurate in our CRM

- Working with production, service and technical teams to make sure what we promise is practical and deliverable

- Providing a clean handover once the job is won

- Staying connected with customers after the sale and helping build long-term relationships

What You’ll Be Selling

There’s a lot more to Cooler than one product.

Depending on the customer, you could be working with them on:

- Refrigerated rigid truck bodies

- Custom and specialist commercial vehicle bodies

- Rapid Sider curtain-side bodies

- Refrigerated vehicle conversions

- Fleet body repairs and refurbishment

- Transport refrigeration service and support

- Mobile fleet repairs and support

- Preventative servicing and ongoing fleet maintenance

- Specialist fleet projects and custom solutions

You don't need to walk in knowing the technical detail behind everything we do.

You do need to be curious enough to learn, confident enough to ask questions and disciplined enough not to promise something until you understand it.

Our technical people will help with the technical detail. Your job is to understand the customer.

About You

You’re an experienced salesperson who enjoys creating opportunities and building relationships rather than simply processing inbound enquiries.

You’ll ideally bring:

- Previous experience in professional sales, business development or solution selling

- Confidence approaching current customers and opening doors

- A practical, consultative sales style

- Strong questioning and listening skills

- The ability to talk comfortably with everyone from a driver or workshop manager through to a fleet executive or business owner

- Good commercial judgement





- Strong follow-up habits and personal organisation

- Experience managing a genuine sales pipeline and using a CRM properly

- The confidence to work independently while keeping the wider team informed

- The ability to understand a technical product without pretending to be the engineer

- A current Australian driver licence

Experience in transport, commercial vehicles, truck bodies, automotive, fleet services, capital equipment or another technical B2B environment would be highly regarded.

But industry experience isn't everything.

We’d rather have someone who is curious, dependable, good with customers and follows through than someone with twenty years in transport who thinks they already know everything.

How We Work

Our values aren't intended to be words stuck on the wall. They describe the sort of people we want around Cooler.

Customer-oriented — The client is our true north. Understand their operation before trying to sell them something.

Curiosity — Ask questions. Seek clarity before action. There’s usually more to understand.

Achievement — We want to stand out. Set goals, follow things through and enjoy winning good business.

Dependability — Do what you say you’ll do. Good people build each other, and the team matters more than the individual.

Pride in Excellence — Detail matters. That applies just as much to a proposal, follow-up or customer handover as it does to the vehicle we build.

Why Join Cooler?

- Sell things you can actually see being designed, built, repaired and put to work

- A broad offering means you can solve more than one problem for a customer

- An established name with more than 40 years in the transport industry

- Existing relationships with serious fleet operators

- Direct access to management and technical decision-makers

- Engineering, production and service people available to support you when a solution gets technical

- Freedom to develop new customers and markets rather than simply inherit an account list

- A growing Australian business where a good salesperson can make a visible difference

- A straightforward team that values good work without unnecessary corporate layers

We want someone who enjoys the chase, but understands that getting the right outcome for the customer is what creates the next sale.

If you can open doors, ask the right questions, follow through and build relationships that last, we'd like to hear from you.

📌 Sales Executive (Rocklea)
🏢 Cooler
📍 Rocklea