We have an incredibly exciting opportunity at General Pants Co...

About the Role

We're looking for a State Manager (South) to lead store performance and customer experience across a portfolio of key General Pants stores spanning New South Wales, Victoria, Tasmania and South Australia!

This role owns how our customer experiences the brand in every store across your region, and the commercial result that experience delivers. You'll set the standard for operational excellence, build a team of high-performing Store Managers, and turn business strategy into clear, executable action on the shop floor.

Reporting to the Head of Retail, you'll lead by example: Owning results, challenging the status quo, and partnering across the business to embed, improve and grow General Pants in your region.

What You Will Be Doing

- Own the in-store customer experience across your region, from service standards and the service model through to visual merchandising and brand storytelling
- Get on the floor. Spend real time in your stores with your Store Managers and teams so you always have a true read on the customer, the obstacles and the opportunity
- Deliver sales, gross margin and profit budgets for each store and the region, and drive every KPI that moves them: conversion, ATV, UPT, IPC and sales per hour
- Turn around underperforming stores with transparent plans, named owners and firm timeframes, then share what's working across the region and the wider network
- Protect margin through wage-to-sales, store cost control, stock loss and stock take compliance
- Grow omni performance from store across ship from store, click and collect and returns, and drive CRM acquisition and retention in your stores
- Sharpen store operations, from replenishment and delivery processing to back of house standards, so teams get time back for the customer
- Keep every store compliant alongside People & Culture and Operations, covering WHS, employment obligations, award compliance and General Pants Co. standards
- Recruit,



coach and develop your Store Managers, and build a genuine progression pipeline through talent mapping and succession planning
- Support new store openings, refurbishments and relocations in your region, bringing a test and learn mindset to new ideas

About You

- Commercially driven and entrepreneurial. You spot the opportunity and move on it
- You lead with empathy, honesty and humility, and hold yourself to the standard you set for your teams
- You take initiative. You've never waited to be told what needs doing
- Resilient and influential, able to lead teams across multiple states, including remotely
- You think strategically and execute practically, turning business goals into action on the floor
- You love developing people and creating the conditions for them to step up

What We Are Looking For

- Proven experience as a State, Regional or Area Manager leading a multi-site retail portfolio
- Fashion, apparel or lifestyle retail, ideally high volume
- A track record of delivering sales, KPI and cost outcomes across multiple stores
- Experience turning underperforming stores around through change and accountability
- Strong commercial acumen and a hands-on feel for what makes a store perform
- Sound knowledge of WHS, employment obligations and retail compliance
- Willingness to travel regularly across NSW, VIC, TAS and SA

Who We Are

At General Pants, we believe in creating a supportive and inclusive environment that promotes and celebrates individuality and an entrepreneurial spirit. Some of the things we offer include:

- Generous Discount – spoil yourself and your immediate family
- Training and Development – we want you to grow and get the most out of your role!
- Paid Parental Leave – supporting you through life's most important milestones
- Employee Assistance Program – confidential personal and professional support whenever you need it
- Diverse Career Paths – it's over to you!

Ready?

If you're the retail leader who wants to own your region, the experience, the numbers and the people, we want to hear from you!

📌 State Manager (South) (Waterloo)
🏢 General Pants
📍 Waterloo