Job Description
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12-month fixed-term maternity leave contract, potential to extend
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Hybrid working options
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Interstate travel required for national sales events and member conferences
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ROLE DETAILS
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Competitive salary package
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Warriewood, Sydney's Northern Beaches
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12-month fixed-term maternity leave contract, potential to extend
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Hybrid working options
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Interstate travel required for national sales events and member conferences
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ABOUT THE COMPANY
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Join an established Australian coaching and membership organisation helping trade business owners build stronger, more profitable businesses. With a practical, entrepreneurial approach, this organisation combines education, community, partnerships and member benefits to create genuine impact. You'll join a supportive, cooperative team where ideas are welcomed, innovation is encouraged and marketing plays a central role in growth.
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About The Role
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This is a broad, hands‐on Marketing Manager role with genuine ownership across strategy and execution. You'll lead digital acquisition, national event marketing, content, brand, partnerships, retention and AI initiatives while managing a direct report and external partners. Working closely with senior leadership, you'll shape campaigns that drive registrations, qualified leads, member acquisition and engagement.
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DUTIES
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Lead the end-to-end marketing strategy, calendar and budget across acquisition, engagement and retention
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Drive national event campaigns across paid media, EDM, SMS, social and partner channels
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Manage digital acquisition, CRM automation and email marketing to improve lead quality and conversion
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Oversee brand, website, social, content and podcast activity across multiple channels
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Lead AI adoption and automation initiatives to improve marketing efficiency and performance
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Manage and mentor a Digital Marketing & Content Coordinator and oversee external agencies and contractors
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Build strategic partnerships and co‐marketing initiatives to expand reach and generate qualified prospects
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Analyse marketing performance and provide recommendations to senior leadership
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SKILLS & EXPERIENCE
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Proven experience in a broad, hands‐on marketing role across digital, content and events
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Strong paid media and campaign optimisation skills, with Meta experience highly regarded
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Experience with CRM and marketing automation platforms; GoHighLevel is advantageous
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Confident using AI tools and identifying opportunities to integrate them into marketing workflows
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Strong analytical, copywriting and content creation capabilities
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Experience managing agencies, stakeholders and ideally a direct report
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Highly organised, commercially minded and comfortable balancing strategy with hands‐on execution
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Availability to travel interstate for events and conferences
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BENEFITS
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Take genuine ownership of marketing strategy and execution in a highly visible role
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Work directly with senior leadership in an organisation where marketing is central to growth
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Lead an evolving AI marketing function and explore new ways to improve efficiency and performance
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Gain exposure across digital, events, content, partnerships, retention and podcasting
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Travel to national events and conferences and see your campaigns come to life
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Lead and mentor a direct report while working with specialist external partners
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Join a supportive, collaborative team with professional development opportunities
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OUR RECRUITMENT PROCESS
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At Lotus People, we are committed to fostering diversity, equity and inclusion. We encourage applicants from all backgrounds to apply and will ensure a fair and equitable recruitment process.

📌 Marketing Manager (New South Wales)
🏢 Lotus People
📍 New South Wales