About us
Mentholatum Australasia is part of a global organisation that manufactures and markets high-quality healthcare products worldwide. Our portfolio spans topical pain relief, skin care, lip care, laxatives and nail care, with iconic brands including Deep Heat, Alpha Keri, Hada Labo Tokyo and Laxettes.
Our vision is simple: making people's lives healthier and happier. We value trust, integrity, collaboration, and being our best and we're looking for someone who brings the same mindset to how they work every day.
Due to continued growth, we are seeking an experienced Senior Brand Manager – Pain Portfolio to contribute to the growth and success of trusted brands including Deep Heat and ICE. These health and wellness brands have been helping Australians manage muscle and joint pain for more than 70 years through products designed to keep people moving and stay active.
About the role
Reporting to the Marketing Manager – Pain Portfolio, the Senior Brand Manager will support the development and delivery of strategic brand plans that drive growth, strengthen brand performance and contribute to commercial objectives across the portfolio.
Working closely with cross-functional teams, you will use consumer, customer and category insights to identify opportunities, deliver impactful marketing initiatives and support the continued growth of these trusted brands.
In this role, you will:
Develop and implement strategic brand and marketing plans that support brand objectives, sales growth and operating income targets.
Lead integrated marketing campaigns across relevant channels and monitor their performance against agreed objectives.
Lead major new product development projects, including idea generation, pricing,



positioning and launch planning.
Manage brand P&Ls;, advertising and promotional budgets, pricing recommendations and brand support expenditure.
Analyse consumer, customer, market and category data to identify trends, develop insights and guide future brand direction.
Ensure marketing materials and activities comply with approved claims, relevant advertising and regulatory codes, internal approval processes and brand guidelines.
About you
You are an experienced and commercially minded brand management professional who brings strong strategic thinking, creativity and sound judgement.
You have demonstrated success growing brands and are confident using consumer, customer and market insights to guide decision-making in a fast-paced commercial workplace.
To be successful, you will bring:
Tertiary qualifications in Marketing, Commerce, Business Management or a related discipline.
Proven success in brand management, including the development and execution of strategic brand plans and integrated marketing campaigns.
Demonstrated commercial acumen, with an understanding of budgets, revenue, profit margins and return on investment.
Strong analytical capability and experience interpreting market research, sales, consumer and campaign performance data.
A collaborative and solutions-focused mindset, supported by strong communication, presentation and stakeholder management skills.
Drive growth across trusted brands including Deep Heat and ICE through strategic marketing, consumer insights and innovation.
Applications will be considered as they are received and applicants must have full working rights in Australia.
Please note that only shortlisted applicants will be contacted.
#J-*****-Ljbffr

📌 Senior Brand Manager (Melbourne)
🏢 Mentholatum Australasia
📍 Melbourne