About us
Established in ****, we are Australia's first wellbeing company, delivering health, wealth and care services for our members and the community.
As a social enterprise, we're motivated by our purpose to positively impact the wellbeing of millions. We reinvest profits to deliver products and services sustainably that matter most to our members, customers and the Australian community.
For us, Real Wellbeing encompasses the whole experience of life. It's about feeling supported in your health, connected with your community and empowered to live life on your terms.
About the Opportunity
We're looking for a dynamic Senior Marketing Manager, Community Living to join our Customer & Marketing team and help drive the next phase of growth across our portfolio.
Reporting to the Head of Sales and Marketing (Retirement Communities), you'll lead digital-first marketing strategies that grow brand awareness, generate high-quality leads and improve customer engagement and conversion across our retirement communities and aged care portfolio.
This role is ideal for a creative and commercially minded marketer who thrives on creating compelling content, optimising digital channels and turning insights into integrated campaigns that deliver measurable outcomes. You'll bring energy, creativity and strong execution, partnering with sales, operations and customer teams to connect more people with our communities.
What you'll do
Digital marketing:
Lead digital marketing that builds awareness, engagement, lead generation and conversion, using performance data to optimise ROI.
Content strategy:
Develop and manage customer-focused content across digital, print and campaign channels to support enquiry and conversion.
Local area marketing:




Deliver targeted local campaigns that build community awareness, generate enquiries and support occupancy growth.
Sponsorships and events:
Manage sponsorships, partnerships, open days and community events that strengthen brand reputation and local engagement.
Reporting and compliance:
Manage budgets, track campaign performance and ensure marketing activity meets brand, regulatory and approval requirements.
About You
You're an experienced marketing professional, who enjoys creating and bringing a content strategy to life across digital, print and campaign channels, creating compelling customer communications that connect with the right audience and support enquiry, engagement and conversion.
You're commercially minded, delivery-focused and comfortable using data, customer insights and performance reporting to optimise activity and improve outcomes. You enjoy working in a hands-on, fast-paced environment, influencing stakeholders and partnering closely with sales, operations and customer teams to turn strategy into action.
You will bring
Tertiary qualifications in Marketing, Communications, Commerce or a related discipline
10+ years' experience leading integrated marketing strategies across multiple channels
Strong digital marketing capability, including customer acquisition, engagement and conversion strategies




Experience developing content strategies and delivering compelling customer communications
Proven ability to use data, insights and customer research to inform marketing decisions
Strong stakeholder management skills with the ability to build trusted relationships across the business
Experience managing multiple projects and competing priorities simultaneously
Demonstrated leadership experience and the ability to influence outcomes across cross-functional teams
Experience in property, retirement living, aged care or other customer-focused service industries will be highly regarded
Why Join Us?
You will enjoy a range of great employee benefits and rewards including:
Competitive salary + bonus program
Enjoy additional yearly Well-Being and Community leave days
14-week paid parental leave, with equal benefit for both parents
Employee Referral Program
Employee Assistance Program - support and assistance for you and your partner at those times in life when you need it most
Maxxia Rewards - a great range of discounts and benefits at selected retail outlets, department stores, attractions, travel, cinemas, restaurants.
Discounts across the Australian Unity business including Private Health Insurance, General Insurance + more!
Available access to LinkedIn Learning courses through our great Learning platform
For further benefits visit:
Applications close on Monday, 28th September. We'll be progressing as candidates start applying.
Australian Unity is an Equal Chance employer and we encourage applications from all members of the community, including people of Aboriginal and Torres strait Islander descent, culturally and linguistically diverse backgrounds and, mature aged people.
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📌 Senior Marketing Manager - Residential Communities (Melbourne)
🏢 Australian Unity
📍 Melbourne