The opportunity

Zib Digital is looking for a Digital Marketing Manager who combines strong account management skills with hands-on technical expertise. You will own client relationships, run digital campaigns and turn performance data and AI-assisted analysis into practical strategy.

You will work across Google Ads, Meta Ads, analytics, conversion tracking, SEO and website performance. You will also use SquadHQ, our AI-powered marketing technology, to analyse businesses and websites, identify opportunities, improve reporting and support optimisation.

About the role

Account management is central to this role. You will manage a portfolio of clients and be their main point of contact, handling day-to-day correspondence, leading strategy and performance discussions, managing expectations and following through on agreed actions.

Alongside your client responsibilities, you will personally plan, build, run and optimise campaigns. You will review account and tracking setups, diagnose performance issues and develop channel strategies, working with internal specialists to deliver agreed priorities and explain recommendations clearly to clients.

Key responsibilities

- Manage a portfolio of client accounts, serve as the main day-to-day point of contact, lead regular meetings and performance updates, manage expectations and follow through on agreed actions.

- Develop integrated digital strategies aligned with each client's commercial objectives, audience and market.

- Plan, build, launch and optimise Google Ads campaigns across Search, Display, Performance Max and YouTube.

- Plan, build, launch and optimise Meta advertising across Facebook and Instagram, including campaign structure, audiences, creative performance and measurement.

- Audit advertising accounts and assess campaign structure, targeting, bidding, budgets, search terms, creative, feeds and landing-page alignment.

- Assess analytics and measurement setups, including Google Analytics, conversion tracking, attribution and data quality, and coordinate fixes where required.

- Develop SEO recommendations covering keyword opportunity, technical SEO,



on-page optimisation, content and website performance.

- Use SquadHQ, our AI-powered marketing technology, for business and website analysis, campaign planning, website workflows, creative development, reporting and ongoing optimisation.

- Review, validate and refine AI-generated analysis, recommendations, content and campaign outputs before they are used with clients or in market.

- Interpret performance data, identify the causes of underperformance and recommend clear, prioritised actions.

- Collaborate with paid media, SEO, content, creative and web specialists to move agreed priorities into delivery, while retaining accountability for the client relationship and campaign outcomes.

- Maintain current knowledge of platform changes, tracking requirements, privacy developments and practical applications of AI in digital marketing.

What you will bring

- At least five years of digital marketing experience, ideally in an agency or multi-client environment, with responsibility for both account management and campaign delivery.

- Demonstrated experience as a client's main point of contact, including leading meetings, providing performance updates, managing expectations and maintaining trusted working relationships.

- Strong hands-on experience with Google Ads, including building and managing campaigns and diagnosing the causes of performance issues.

- Practical experience running Meta Ads and a sound understanding of how channel strategy, creative, audiences and measurement work together.

- A robust working knowledge of Google Analytics, conversion tracking, attribution and campaign measurement.

- Working knowledge of SEO, including technical considerations, keyword research, on-page optimisation and content strategy.





- Confidence using AI tools and learning proprietary technology, with the judgement to verify outputs rather than accept them at face value.

- The ability to develop digital strategy from business objectives, data and technical findings.

- Clear communication and presentation skills, including the ability to explain complex digital concepts to non-technical clients and turn discussions into agreed actions.

- A structured, curious and solutions-focused approach to investigation and problem-solving.

How success will be measured

- Clients receive responsive communication, clear performance updates and reliable follow-through from their main point of contact.

- Campaigns are launched accurately, managed proactively and optimised against agreed client objectives.

- Digital strategies are technically sound, commercially relevant and translated into clear priorities.

- Campaign and measurement issues are identified early, investigated thoroughly and resolved or escalated with practical recommendations.

- AI-generated outputs are used efficiently and consistently reviewed for accuracy, quality and strategic relevance.

- Internal specialists receive clear direction, context and feedback that improve delivery quality.

Why join Zib Digital

- Work with SquadHQ, our AI-powered marketing technology, and help shape how it supports client strategy and campaign delivery.

- Own client relationships while managing campaigns and solving technical digital marketing challenges.

- Build breadth across paid media, SEO, analytics, websites, content and emerging marketing technology.

- Join a collaborative team with opportunities to learn, take ownership and grow with the business.

Location

The role is based at Zib Digital's head office in South Melbourne and supports clients across Australasia.

How to apply

If you are an experienced digital marketer who enjoys owning client relationships, running campaigns, solving technical problems and applying AI technology in practical ways, we would like to hear from you.

📌 Digital Marketing Manager (South Melbourne)
🏢 Zib Digital Australia
📍 South Melbourne