About Us:

Experience Gold Coast (EGC) is a single, unified organisation that brings together HOTA (Home of the Arts), Destination Gold Coast, Study Gold Coast and Major Events Gold Coast. Formed in 2023, EGC plays a central role in driving the growth of the city’s visitor economy. EGC plays a pivotal role in supercharging outcomes across tourism, events, arts & culture and education, with a clear objective of positioning the Gold Coast as the lifestyle capital of Australia.

About the Role:

As Marketing Specialist – Precinct Experiences, you’ll help bring EGC’s arts and cultural programs to life through integrated, audience-focused marketing.

Working with the Marketing Manager – Precinct Experiences and Arts & Culture teams, you’ll deliver campaigns that drive awareness, ticket sales and attendance across the HOTA precinct and broader cultural program.

Using ticketing data, audience insights and consumer research, you’ll optimise campaigns, identify growth opportunities and deliver measurable audience and commercial outcomes.

What You’ll Do:

- Lead the planning, development and delivery of integrated, multi-channel marketing campaigns that drive awareness, attendance and revenue.
- Use live ticketing data, audience insights and consumer research to optimise campaigns and identify growth opportunities.
- Develop and manage marketing activity plans, adapting quickly to changes in programming and campaign performance.
- Brief and coordinate the development and delivery of creative assets and campaign materials across relevant channels.




- Support year-round precinct marketing activity to maintain audience engagement and grow participation in the Gold Coast’s arts and culture scene.
- Monitor campaign performance and provide insights and recommendations to improve current and future campaigns.
- Identify market, consumer and cultural trends to inform marketing activity and audience growth.
- Ensure all campaign activity aligns with the EGC brand, program objectives and commercial outcomes.
- Build strong relationships with internal stakeholders, creative agencies, suppliers and media partners to deliver effective campaigns.

What You’ll Bring:

- 4+ years’ experience in marketing or communications.
- A bachelor’s degree in Marketing, Business or a related discipline.
- Experience delivering integrated ATL and BTL campaigns, ideally across arts and culture, events, retail, entertainment or precinct activations.
- Strong knowledge of omnichannel and digital marketing, including an understanding of Google Analytics and campaign performance data.
- Strong analytical skills, with the ability to turn audience insights and data into practical marketing strategies and actions.
- Excellent project and time management skills,



with the ability to manage multiple campaigns and competing priorities.
- Strong stakeholder and relationship management skills, with experience working collaboratively with agencies, suppliers and internal teams.

Why You’ll Love Working With Us

- Be Part of the Action: Work at the heart of the Gold Coast’s thriving arts and culture scene, where creativity and community come together.
- Exclusive Discounts: Enjoy discounts at Food & Beverage outlets across the HOTA precinct, plus discounted tickets to cinema screenings, events and activities.
- Empowerment Time: Take four paid days per year dedicated to personal growth and wellbeing.
- Paid Parental Leave: We support our team members with paid leave during this important life stage.
- Wellbeing Support: Access Sonder, our comprehensive team member care and wellbeing service.
- Career development: Unlock learning opportunities through our Learning Lab, offering up to 1,000 courses to help you grow and thrive.

Join us in creating unforgettable experiences at Experience Gold Coast!

How to Apply

If you’re a commercially minded marketer who loves creating campaigns that connect people with great experiences, we’d love to hear from you.

To apply, please submit a brief cover letter along with your resume.

Experience Gold Coast values diversity and inclusion. We are dedicated to providing equitable employment opportunities and welcome applications from individuals of all cultures, genders, ages, Australia’s First Nations Peoples, LGBTIQ+ communities, and people with disabilities.

📌 Marketing Specialist – Precinct Experiences (Surfers Paradise)
🏢 Experience Gold Coast
📍 Surfers Paradise