About the Business We are a full-chain R&D; and manufacturing enterprise specialising in field modular robotic systems. We have independently developed a deformable modular robot platform, featuring off-road autonomous driving, adaptive deformation, pure electric drive and strong cross-country performance. The flexible modular payload system supports smart agriculture, field operations and public security scenarios.

Our solutions have proven commercial success in large-scale field crop precision operations and orchard intelligent management. We are now launching into the Australian market, starting with New South Wales.

Role Overview This is a greenfield business development role owning the full NSW territory. You will build dealer networks, engage large farm operators, conduct on-farm demos and drive adoption of our field robotic platform and agricultural payload solutions. You will act as the local market lead, collaborate with the global product & technical team, shape the NSW go-to-market strategy and own the sales pipeline and revenue targets across horticulture and broadacre farms in NSW.

Key Responsibilities

1. Develop and execute the NSW regional market strategy, identify target growers, farm enterprises and potential reseller/dealer partners; build a current channel network from scratch.
2. Own the full sales cycle: prospecting, farm visits, technical presentations, on-site robot demonstrations, solution proposal, commercial negotiation and contract closure.
3. Collect local market intelligence: NSW grower pain points, competitor agri-robotics & precision farming solutions, farm operation models, pricing expectations and dealer business models; regularly feed insights back to the global team.
4. Represent the brand at local agricultural events, Field Days,



grower association meetings and industry workshops; host product demos and generate qualified leads.
5. Deliver product and application training to dealers and end growers; coordinate with global technical support team for pre-sales technical queries and on-farm trial support.
6. Maintain CRM pipeline, prepare sales forecasts, territory activity reports and market updates for the global leadership team.
7. Liaise closely with overseas product and engineering teams to align product features, payload customisation and commercial packages with NSW farming requirements (orchards, broadacre crops).
8. Manage post-sale account relationship with early adopters, collect field feedback and support reference case building within NSW.

Required Qualifications &

Experience

1. Minimum 5 years hands-on sales/business development experience in precision agriculture, agricultural machinery, agritech or farm automation within Australia, with proven exposure to New South Wales farming regions.
2. Direct experience working with broadacre growers, horticulture farms or agricultural equipment dealers; strong understanding of the NSW farming ecosystem.
3. Demonstrated track record of new market/channel development (greenfield experience highly preferred).
4. Ability to explain technical robotic & autonomous machine concepts clearly to farmers and resellers; hands-on mindset for field demos.
5. Valid Australian driver licence; willingness for frequent regional travel across NSW.
6. Excellent English communication, negotiation and presentation skills; comfortable communicating with overseas headquarters.
7. Australian work rights.

Preferred
- Existing network within NSW farm owners, agronomists or agricultural equipment dealers.
- Experience with GPS guidance, autonomous farm equipment, sprayers or robotic farm systems.
- Participation in local NSW agricultural Field Days or industry associations.
- Experience collaborating with global/overseas product teams.

📌 Precision Farming / Farm Robot Sales Manager-NSW (New South Wales)
🏢 FORESTOWN INTERNATIONAL CONSULTING
📍 New South Wales