At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Primary Objective The Shopper and Customer Marketing Executive drives category execution and activation excellence in support of Beiersdorf's Shopper & Customer Marketing strategy. The role maintains core category management processes (Must Stock Lists, assortment, Perfect Store, Trax) and supports activation via POS and administration, working across Category, Sales,



Marketing and Supply Chain to ensure products are ranged, available and visible at shelf, supporting Beiersdorf's Strategy to Shelf Excellence.

- Assortment & Must Stock List Management
- Own Must Stock List maintenance/communication across customers and channels.
- Support assortment reviews, ranging, SKU optimisation and accurate master data.
- Coordinate with Sales, Supply Chain and Category; support launches, transitions, delisting.
- Deliver best-in-class Non-Standard Gift Pack execution, partnering with Sales and Supply Chain on trade timing.

Perfect Store & Trax Management
- Manage Trax reporting/administration and Perfect Store standards/scorecards.
- Produce distribution, availability and execution reporting; support action planning with Sales.

Category Reporting & Planning Support
- Support category reviews, presentations and planning; maintain reporting tools/dashboards.
- Assist with category, shopper and competitive analysis; support retailer-facing selling stories.

POS Management
- Manage end-to-end POS administration: agency briefs, artwork approvals, production, distribution.
- Maintain POS asset libraries; monitor expenditure/budget and ensure timely delivery.

Activation Support
- Support execution of customer/channel activation plans; develop materials for launches.
- Coordinate activation timelines across stakeholders/suppliers; support post-activation reporting.

Major Relationships:
- Shopper & Customer Marketing · Sales · Supply Chain
- Suppliers – POS/POP companies, TRAX




- 3rd-party packaging/logistics companies (local and overseas)

Your Profile

Education and Experience:
- Business-related degree; 1–2 years' Customer Marketing, Marketing or Sales experience in an FMCG environment.

Skills required:
- Strong proficiency in Word, Excel, PowerPoint, Outlook and internet-based applications.
- Excellent communication, presentation and customer service skills.
- Solid team player with good initiative, follow-up and organisational skills.
- High attention to detail and ability to multi-task.

Shopper and Customer Marketing Executive Competencies

Actionable Market Insights & Vision

- Category & Channel Expertise: Basic understanding of categories, channels and competitor activity.
- Product & Portfolio Knowledge: Good knowledge of products, features and portfolio roles.
- Consumer/Shopper/Customer Understanding: Understands needs, behaviours and conflicting priorities.

Value Creation & Capture
- Value Chain & Financial Rigor: Basic understanding of retailer financials, RGM framework and net price corridors.
- Customer Planning & Monitoring: Basic understanding of channel strategy, performance tracking and key commercial concepts (NS, NSP, CC, TTC).

Selling & Negotiation
- Storytelling: Contributes to communication strategy and sell-in stories; understands objection handling.
- Negotiation: Supports negotiation strategy, preparation and counter-performance concepts (incl. BATNA).

Executional Excellence
- 4P Execution: Understands brand/merchandising guidelines and supports POS drive plans and materials.
- Operational Effectiveness: Understands priorities, cross-functional roles and process improvement.
- Compliance & Continuous Improvement: Follows policies, legal and governance standards in daily work.

If you have any questions, please contact our recruiter Surya Debnath ([email protected]).

📌 Shopper & Customer Merchandising Executive - 12 months contract (Australia)
🏢 Beiersdorf
📍 Australia