Job Description

n
- 12-month fixed-term maternity leave contract, potential to extend
n
- Hybrid working options
n
- Interstate travel required for national sales events and member conferences
n

n

ROLE DETAILS

n

n
- Competitive salary package
n
- Warriewood, Sydney's Northern Beaches
n
- 12-month fixed-term maternity leave contract, potential to extend
n
- Hybrid working options
n
- Interstate travel required for national sales events and member conferences
n

n

ABOUT THE COMPANY

n

Join an established Australian coaching and membership organisation helping trade business owners build stronger, more profitable businesses. With a practical, entrepreneurial approach, this organisation combines education, community, partnerships and member benefits to create genuine impact. You'll join a supportive, collaborative team where ideas are welcomed, innovation is encouraged and marketing plays a central role in growth.

n

About The Role

n

This is a broad, hands‐on Marketing Manager role with genuine ownership across strategy and execution. You'll lead digital acquisition, national event marketing, content, brand, partnerships, retention and AI initiatives while managing a direct report and external partners. Working closely with senior leadership, you'll shape campaigns that drive registrations, qualified leads, member acquisition and engagement.

n

DUTIES

n

n
- Lead the end-to-end marketing strategy, calendar and budget across acquisition, engagement and retention
n
- Drive national event campaigns across paid media, EDM, SMS, social and partner channels
n
- Manage digital acquisition, CRM automation and email marketing to improve lead quality and conversion
n
- Oversee brand, website, social, content and podcast activity across multiple channels
n
- Lead AI adoption and automation initiatives to improve marketing efficiency and performance
n




- Manage and mentor a Digital Marketing & Content Coordinator and oversee external agencies and contractors
n
- Build strategic partnerships and co‐marketing initiatives to expand reach and generate qualified prospects
n
- Analyse marketing performance and provide recommendations to senior leadership
n

n

SKILLS & EXPERIENCE

n

n
- Proven experience in a broad, hands‐on marketing role across digital, content and events
n
- Strong paid media and campaign optimisation skills, with Meta experience highly regarded
n
- Experience with CRM and marketing automation platforms; GoHighLevel is advantageous
n
- Confident using AI tools and identifying opportunities to integrate them into marketing workflows
n
- Strong analytical, copywriting and content creation capabilities
n
- Experience managing agencies, stakeholders and ideally a direct report
n
- Highly organised, commercially minded and comfortable balancing strategy with hands‐on execution
n
- Availability to travel interstate for events and conferences
n

n

BENEFITS

n

n
- Take genuine ownership of marketing strategy and execution in a highly visible role
n
- Work directly with senior leadership in an organisation where marketing is central to growth
n
- Lead an evolving AI marketing function and explore current ways to improve efficiency and performance
n
- Gain exposure across digital, events, content, partnerships, retention and podcasting
n
- Travel to national events and conferences and see your campaigns come to life
n
- Lead and mentor a direct report while working with specialist external partners
n
- Join a supportive, collaborative team with professional development opportunities
n

n

OUR RECRUITMENT PROCESS

n

At Lotus People, we are committed to fostering diversity, equity and inclusion. We encourage applicants from all backgrounds to apply and will ensure a fair and equitable recruitment process.

📌 Marketing Manager (Northern Beaches Council)
🏢 Lotus People
📍 Northern Beaches Council