About WHD

WHD is a performance marketing agency with teams in Brisbane and Melbourne. We've been growing brands since 2014, and we hold ourselves to the numbers that actually hit a client's P&L;, not dashboards lighting up green.

The roleWe're after a Creative Strategist to own the creative on our paid social accounts. You'll read the performance yourself, work out what's driving results and what isn't, then turn that into the next round of creative: shoot briefs, design briefs, ad copy and content plans.

You'll also shoot organic content yourself. Not every idea needs a full production, and the short-form that performs is usually the stuff filmed quickly and natively, so you'll be comfortable picking up a phone and capturing TikTok and Reels-style content on location, in the office or at a client site. Where a brief calls for someone else on camera, you'll go and find the right creator, brief them properly and run that relationship through to delivery.

You work in a two-person pod with a Performance Manager, as peers. They own the account operation, the builds, budgets, audiences and tracking. You own the creative and your own read on how it's performing.

What you'll do

- Analyse paid social performance across your client portfolio yourself, and own the read on which formats, hooks and angles are working
- Measure results against each client's KPI and track the trend over time
- Develop each client's creative strategy: the concepts, angles and testing plan behind every round of creative
- Present creative strategy and results to clients, and take them through what's working and what's next
- Build content plans grounded in that analysis, covering shoot content, statics and graphic-only assets
- Brief photo and video shoots with clear direction on concept, message and creative angle




- Brief the design team with performance-informed direction and references
- Write ad copy that reflects what's proven to work for each client, and adapt it by platform, audience and objective
- Write scripts or prompting questions for video shoots
- Keep an up-to-date read on each client's creative likes, dislikes and brand nuances, and apply it so work lands first time
- Review and approve creative against the brief and the brand before it goes to the client for proofing
- Film and cut short-form organic content yourself, TikTok and Reels style, on location, in the office or at client sites
- Find, brief and liaise with external content creators: source the right fit for the brand, write the brief, and give the feedback that gets the next cut right
- Repurpose approved ad creative for organic social, adapting captions and calls to action per platform
- Manage a small portfolio of organic social clients
- Work closely with the paid media, design, video and client success teams to keep creative and campaign strategy joined up

What we're looking for
- Around 2+ years in paid social creative, content strategy or a similar role, ideally agency-side or across multiple brands
- Comfortable reading paid social performance data and turning it into creative decisions
- Confident presenting creative strategy to clients
- Solid copywriting:



you can shift tone and message to suit the brand, the platform and the objective
- Clear briefing skills, so shoots and designers get what they need to deliver right the first time
- A genuine eye for quality and brand consistency across static, motion and video
- Comfortable shooting and editing short-form content on a phone, and confident being on camera or directing someone who is
- Comfortable sourcing and briefing external content creators, and holding the work to a brief
- Someone who keeps up with social in their own time, so a results report reads like a content plan waiting to happen
- Organised across multiple clients, timelines and priorities
- Full Australian working rights, and able to work from our Brisbane office four days a week

Nice to have
- Hands-on experience in Meta Ads Manager, even if you won't be building campaigns here
- Experience briefing or running shoots
- Editing and design ability beyond the basics (CapCut, Premiere, Canva, Figma)
- Experience in ecommerce or lead generation

Why WHD
- Real ownership of the creative on your accounts, with the training and tools to do the job properly
- Channel specialists, not generalists: you go deep, not wide
- You read the numbers yourself, so your creative calls run on real performance data rather than someone else's summary
- Measured on outcomes that matter, not vanity metrics
- Hybrid working: four days in our Brisbane office, one from home
- Half-day Fridays: we finish at 12:30pm every week
- $70 - 80K + Super

What this role isn'tYou won't be building campaigns, managing bids or setting up tracking. That sits with your Performance Manager. This role is creative direction backed by your own performance read, not account operation.

📌 Creative Strategist (Brisbane)
🏢 WHD
📍 Brisbane