Digital Marketing Specialist

Melbourne (Yarraville) | On-site with hybrid flexibility | $100,000 to $125,000 + super, depending on experience

The opportunity

We're partnering with a fast-growing business education and mentoring company that's scaling quickly and building something with real ambition. Founder-led and built on a proven business-scaling model, they help ambitious operators in the health, wellness and coaching space grow stronger businesses through workshops, mentoring and high-performance execution. They're looking for a Digital Marketing Specialist to own their paid acquisition and lead generation, and to grow into a broader marketing role as the business expands.

This is a hands-on, in-house role reporting directly to the founder. You'll be embedded in the business rather than sitting on the sidelines, contributing to campaigns from idea through to execution in a fast-moving, high-standards environment.

What you'll do

- Build, launch and optimise Meta campaigns across Instagram and Facebook
- Own lead generation across paid media, landing pages and funnels
- Test audiences, hooks, messaging and creative formats, and track lead quality, conversion rates and customer acquisition cost
- Contribute to creative concepts and content: static ads, short-form video, talking-head, carousels and B-roll, using tools like Canva and CapCut
- Support landing pages, lead magnets, nurture journeys, CRM and email automation
- Map the customer journey and find where leads are dropping off
- Bring ideas to the table and move quickly to test and learn
- Over time, support live workshops and client education, and build confidence presenting to business owners

What we're looking for





- A couple of years of hands-on experience in performance, paid social, growth or lead generation marketing
- Strong Meta Ads Manager skills, ideally gained in a service-based, high-ticket, coaching, education or agency environment rather than pure ecommerce
- Exposure to funnels, landing pages, CRM and email marketing
- A genuine interest in content and creative, and comfort appearing in content when needed
- Commercial awareness and an analytical mindset: you care about why campaigns perform, not just surface-level metrics
- Someone energised by pace who follows through without needing to be chased
- A genuine interest in fitness, health, wellness or the broader coaching business world is a strong plus

You don't need to be a finished senior marketer. Strong fundamentals, curiosity, initiative and a real appetite to grow quickly matter most. For the right person, there's genuine investment in your development. This is a full time, in-house role. It will suit someone ready to go all in on one business, rather than running a side venture or agency alongside it.

What's on offer

- Direct exposure to and mentorship from the founder of a high-growth business
- Ownership of campaigns from strategy through to execution
- Broad exposure across paid media, content, funnels, CRM, automation and lead generation
- Real room to grow in capability, responsibility and, in time, to lead a team
- Your own office, an on-site company gym, and a hybrid working model
- A high-performance culture built on speed, character and excellence

Interested, or know someone who'd be perfect? Get in touch with Maria at HustleTalent for a confidential conversation.

📌 Digital Marketing Specialist (Melbourne)
🏢 Hustle
📍 Melbourne