E-commerce Growth & Digital Marketing Manager

We are looking for an experienced and commercially minded E-commerce Growth & Digital Marketing Manager to help drive the growth of our online business.

This role will take ownership of our e-commerce marketing strategy across paid advertising, social media, email marketing, customer retention, conversion rate optimisation and performance analysis. You will work across the full customer journey, from acquiring new customers to improving conversion rates and increasing repeat purchases.

We are looking for someone who is hands-on, data-driven and creative, with a strong understanding of both performance marketing and content.

Key Responsibilities - Ecommerce Strategy & Growth

- Develop and manage the overall e-commerce marketing strategy.
- Identify opportunities to increase website traffic, conversion rates and online revenue.
- Monitor the customer journey and continuously improve the online shopping experience.
- Plan and execute growth initiatives across acquisition, conversion and retention.

Paid Advertising – Meta & Google Ads
- Manage paid advertising campaigns across Meta Ads (Facebook/Instagram) and Google Ads, including Search, Shopping and Performance Max.
- Monitor and optimise advertising budgets based on campaign performance.
- Track key performance metrics including ROAS, CAC, CPA and conversion rate.
- Conduct ongoing creative, audience, campaign and offer testing.
- Identify opportunities to scale high-performing campaigns while maintaining profitability.

Social Media & Content
- Manage the brand's social media presence across platforms such as Facebook and Instagram.
- Plan content calendars and identify relevant social media trends.
- Develop engaging and potentially viral content concepts.
- Coordinate and oversee creative direction, visual presentation and marketing assets.




- Write compelling marketing copy for advertisements, social media and promotional campaigns.
- Work with AI tools, Canva, video editing software or other creative platforms to produce or brief marketing content.

EDM, CRM & Customer Retention
- Manage email marketing and customer relationship marketing through platforms such as Klaviyo or Mailchimp.
- Create and optimise automated email flows, including:
- Welcome series
- Abandoned cart recovery
- Browse abandonment
- Post-purchase follow-ups
- Customer win-back campaigns
- VIP and loyalty campaigns
- Develop strategies to improve repeat purchase rates and Customer Lifetime Value (LTV).
- Segment customer databases and develop targeted marketing campaigns.

Data Analysis & Conversion Optimisation
- Regularly analyse performance using GA4, Meta Ads Manager, Google Ads and e-commerce platform data.
- Monitor the full marketing funnel and identify areas for improvement.
- Analyse website behaviour, landing page performance and purchasing patterns.
- Recommend and implement improvements to landing pages, product pages, promotional campaigns and checkout journeys.
- Use data and testing to guide marketing decisions rather than relying solely on assumptions.

About You

We are looking for someone who has:

- 2 years of hands-on experience in e-commerce, digital marketing or growth marketing.
- Experience managing and optimising Meta Ads and Google Ads campaigns.
- Strong knowledge of both paid and organic customer acquisition strategies.




- Experience with email marketing and CRM platforms such as Klaviyo or Mailchimp.
- A strong understanding of key e-commerce metrics including ROAS, CAC, CPA, conversion rate and LTV.
- Confidence analysing marketing and e-commerce data to identify opportunities for growth.
- A solid understanding of social media trends and content that drives engagement.
- Good copywriting skills and a strong visual/aesthetic sense.
- The ability to independently test ideas, analyse results and continuously improve performance.
- Strong organisation, communication and problem-solving skills.

Highly Regarded The following would be considered an advantage:
- Experience building an e-commerce marketing system or growth strategy from the ground up.
- Experience with GA4, Shopify or similar e-commerce platforms.
- Experience with Google Shopping and Performance Max campaigns.
- Knowledge of conversion rate optimisation (CRO).
- Experience creating marketing assets using Canva, AI tools or video editing software.
- Experience working with retail, grocery, FMCG or consumer brands.
- Experience developing loyalty, membership or customer retention programs.

What We're Looking For

This role would suit someone who enjoys combining creativity with data. You should be comfortable analysing advertising performance one moment and developing a new campaign or content concept the next.

We value people who are proactive, commercially minded and willing to experiment. You will have the opportunity to directly influence our digital marketing strategy and help build scalable systems that support the continued growth of the business.

If you are passionate about e-commerce, digital marketing and building high-performing online brands, we would love to hear from you.

Pay: $75,000.00 – $100,000.00 per year

Work Location: Hybrid remote in Kingsford NSW 2032

📌 Ecommerce & Digital Marketing Manager (Kingsford)
🏢 Cozy Nook Asian Grocer
📍 Kingsford