Marketing One (M1) | Fortitude Valley, Brisbane | Hybrid Work

$110k-$140k + Super + Equity / Profit Share / KPI Options

Running the agency for an admin-sized bonus? We're hiring a GM / Head of Operations. Real profit share. Own the whole delivery engine.

THE ROLE The operations seat in a Brisbane agency is usually the one holding everything together, and it gets paid like admin.

You're already fixing delivery before clients notice. You're already building the processes, chasing the handovers and having the hard conversations nobody else wants to have. The agency keeps the margin you protect. Your reward is a pat on the back at the Christmas party.

That's the seat we're trying to break.

Our gap isn't sales, and it isn't strategy. Both are covered. The gap is delivery, systems and process at the scale we're now running, and that's the reason this role exists.

We manage over $20 million a year in Google Ads spend, and we're targeting $30 million within twelve months. Growth like that breaks agencies that don't have delivery nailed down. We want the person who stops that happening to share in the upside, not watch it from the sidelines.

We're paying $110k-$140k base plus super, with open conversations on equity, profit share or KPI-tied incentives. There's also a path to invest alongside us in key client accounts as they scale, if you want skin in the growth you're protecting.

ABOUT MARKETING ONE (M1)

M1 is founder-led and performance-led. Carter has worked with service businesses since 2015 across Google Ads, SEO and web strategy. Sales and strategy are in good hands. What we need now is the person who owns how the work gets delivered.

We work in one niche: home services (plumbers, electricians, HVAC). That means our processes genuinely repeat. Systems work compounds here instead of being rebuilt client by client. If you've spent years writing SOPs that get thrown out every time a new client signs, you'll feel the difference.

The numbers

- Over $20M a year in Google Ads spend managed, with a goal of $30M within twelve months
- Clients spending $5k to $500k a month on Google and Meta ads
- Multiple home service brands scaled past $20M annualised revenue
- $90M+ in recent client exits to private equity
- Delivery across paid media, SEO, web and content

What we have that other agencies don't: a proprietary data attribution layer that ties client CRM and job management software directly to Google and Meta. We know which campaigns drive revenue and profit, not just leads. It's why we keep winning audits against agencies twice our size, and it means you run delivery on real numbers.

OUR PEOPLE AND HOW WE OPERATE

We take ownership over client growth. That's the line.

The same standard applies inside the business.



Clients don't churn out of nowhere. There's usually a missed report, a slow response, a handover that fell through the gap, or a problem somebody saw and didn't raise. The ops seat finds those early and fixes them before the client feels it.

Our clients know each other and talk to each other. One client having a bad experience is a network problem, not an account problem. We treat retention like it's the whole business, because in a niche this tight, it is.

Our team works across time zones. The job is making that run like one team, with clear ownership, documented processes and nothing lost in the handover.

WHAT YOU'LL OWN

- Delivery, end to end, across paid media, web and content
- Delivery coordination for SEO, working alongside our Head of SEO, who owns SEO strategy
- Resourcing and capacity planning, so the growth to $30M doesn't break the team
- Quality standards: defining what good looks like across every service line and holding the team to it
- Systems, process and documentation, including ClickUp
- Team leadership and company culture across Australia and offshore, including hiring, onboarding and performance
- Client marketing reporting: its accuracy, consistency and timeliness. You'll work with our Head of Strategy on the narrative and on which metrics we report.
- Client retention and account health, including early churn signals, escalations and save conversations
- Client onboarding, from signed agreement to live campaigns, with tracking and access sorted
- Contractor management, with scopes, rates and agreements documented so nothing is up for reinterpretation
- Weekly leadership reporting on capacity, margin, retention and delivery health

This seat doesn't exist yet. You'd take it, own it and build it.

A TYPICAL DAY

- Getting ahead of the day before the Philippines team comes online, so priorities and blockers are clear in ClickUp when they log on
- Reviewing capacity across the team and flagging anything at risk of slipping
- Calling a client whose account health has dipped, before it turns into a cancellation
- Checking monthly reports for accuracy before they reach clients, and agreeing the narrative with our Head of Strategy
- Onboarding a new client and making sure tracking and access are sorted on day one, not week three
- Resolving a contractor scope or capacity issue on documented terms




- Sitting in the leadership meeting on margin, capacity and delivery health
- Rewriting an SOP, or automating a step someone's been doing by hand for six months

WHAT THIS ISN'T

- An admin or EA seat. You run delivery for the agency.
- A corporate GM role managed from a dashboard. You'll be in the detail.
- A seat where you inherit someone else's systems and aren't allowed to touch them. You're building them.
- A seat for someone who avoids hard conversations with team members, contractors or clients.

WHAT WE'RE LOOKING FOR

- 4+ years in operations, delivery or account management leadership, ideally agency-side (digital, marketing or professional services)
- Real leadership reps. You've hired, managed, performance-managed and let people go.
- Experience running distributed or offshore teams across time zones. Philippines or India experience is a big plus.
- Commercially sharp. You can read a P&L;, you know your margin by client, and you understand capacity and utilisation.
- A builder of systems that actually get used. Hands-on with ClickUp or a similar project management tool.
- Client retention instincts. You can hold a firm conversation with a business owner and keep the relationship.
- Enough working knowledge of Google Ads, SEO and web delivery to QA the work and ask the right questions. You don't need to run campaigns.
- Comfortable with automation, and curious about AI
- Exposure to home services or trades clients is a robust plus
- Brisbane-based or willing to relocate. The Gold Coast is workable if you can be in the office three days a week.

WHY MARKETING ONE (M1)

- $110k-$140k base + super + KPI / Incentive PLan
- Performance incentive options on the table: equity, profit share, KPI-tied bonus, or a hybrid
- Optional path to invest alongside us in key client accounts as they scale
- Hybrid: 3 days a week in the office, flex for the rest
- Dog-friendly office. Bring your dog, all additional team companions welcome!
- On-site cafe, a bar in the building, a rooftop terrace with city views, sauna and ice bath, pilates and yoga, showers, meeting rooms and regular member networking events
- Flexible work hours and a real commitment to work-life balance
- Paid travel for industry conferences and networking
- Genuine ownership of how the agency delivers, not someone else's playbook
- A genuine seat at the leadership table as M1 scales from $20M to $30M in managed spend

HOW TO APPLY

Send through your CV with a cover letter so we can learn about you and why you're the best person for our growing team. In the cover letter, tell us about one process you built that's still running without you. We read every application personally.

📌 General Manager / Operations Manager (Brisbane)
🏢 Marketing One
📍 Brisbane